JetBlue Airways 2005 Annual Report - Pratt Institute / Publication Design 10.5 x 9 in
JetBlue Airways is a strong and recognizable brand that in 2004 stood apart from other air carriers through the consistent use of simplicity, patterns and vibrant shades of blue. The back-to-basics branding reflected their direct approach to customer service. I aimed to take the brand identity further to conceptual use with their annual report.
Metropolitan Museum Exhibit Book - Pratt Institute / Publication Design 11 x 7 in, saddle-stitched along top
Brochure concept & development for a fictional exhibit at the Metropolitan Museum of Art featuring the sketches of Manolo Blahnik.
Duct Tape Ad Campaign - Pratt Institute / Advertising Design
Sometimes clever ideas are inspired by real-life experiences... being an athlete or relaxing at the poolside bar in Hawaii.
Travel Magazine Feature - Pratt Institute / Publication Design
Consideration of destination, photography & culture of Kyoto for travel magazine layout.
Kate's Paperie Sample Kit - Pratt Institute / Communication Design 6 x 6 x 1.25 in
Hang your shirts up! Creatives love interactive promotions. For the fictional new paper line by Kateâ€™s Paperie, recipients of this kit are encouraged to display the enclosed 12 shirts/paper with the included string and miniature clothespins.
Pushkar Foods Identity - Pratt Institute / Package Design
This project allowed me to revisit my travel journal from a three-week roadtrip in 2004 through Rajasthan. Research came from personal experience & review of photographs, textiles & miniature paintings. Package structure aimed to display the colorful foods by using clear containers and glass. The logotype developed from the legend of Pushkar, a village where Buddha dropped his lotus flower. Label design was inspired by ancient Indian tariff stamps.
Little Peeps Big City Miniature Gift Book - Pratt Institute / Publication Design 4 x 4 in.
Concept, design, photography & copywriting for a miniature gift book.