Jennifer Ketler

- Managed Men's, Women's and Kid's bike apparel line from concept to final production
- Managed SMU program from concept to final production
- Responsible for researching and sourcing new factories, material and trim suppliers
- Presented product lines (bike apparel, bike gloves, bike packs) at both European and North American (bike apparel and bike gloves only) Sales Meetings
- Extensive travel to Asia for sourcing, development and price negotiating trips

- Lead development for men’s, women’s and kid’s bike apparel line from concept to production
- Transitioned key selling styles into a new factory that lowered FOB’s by 78%
- Sourced and developed fabric and trims with oversea vendors, approving quality and technical performance
- Designed Women's bike apparel line for Summer 2013
- Worked closely with Art department in creating graphics and color directions
- Sourced and developed fabric and trims with oversea vendors, approving quality and technical performance
- Documented and communicated fit comments including construction changes to oversea vendors
- Managed catalog photo shoots and assisted at action photo shoots
- Wrote copy for catalogue and web site
- Managed hang tag packaging

- Responsible for generating and maintaining spec packages and product posters
- Assisted in sourcing and developing materials and trims
- Assisted in catalog photoshoots
- Traveled overseas, working with the Women’s Product Manager and Asian vendors on altering construction to meet target FOBs
- Assisted in photo and salesmen sample quality control and documented and communicated comments to Asian vendors
- Oversaw bulk production quality control

- Handcrafted one-of-a-kind bags, clutches and coin purses out of reclaimed materials
- Sold product on-line, in specialty boutiques and at summer and holiday craft fairs
- Designed consistent brand image from product design, POP, business cards, hang tags and web site

I created women shoe design concepts for Ahun and Garmont.

I started off as a design intern from August to November 2009 and then in January 2008 I signed a 12 month contract with Roxy to design their women's a little girls snowboard boot line

Freelance Product Designer – Women’s snowboard boot line
- Designed women’s and kids snowboard boot line
- Collaborate with art department on choosing colorways for product and trims
- Worked with the development team on sourcing materials, improving fit and negotiating costs
- Extensive product testing to ensures best possible fit
- Wrote copy for buyers catalog
- Designed EVA padding for snowboard boot bindings

Product Design Intern – Women’s snowboard boot line
- Updated and maintained spec packages
- Worked closely with development team, learning about the development process
- Sat in on sales, marketing and design meetings

Summer Internship
Educated on Boeings manufacturing and engineering processes
Hands-on experience with riveting, electrical wiring and model plane construction