Jenny Garrett

Soda Bucket Posters - These Soda Bucket in-store posters highlight three flavors of the Soda Bucket brand sodas. The posters use retro styled illustrated characters to personify each flavor.

Soda Bucket Packaging - The Soda Bucket is an old fashioned soda fountain specializing in flavored sodas, ice cream sundaes, and retro candies. It takes a nostalgic subject and introduces it to a whole new generation. The packaging highlights three flavors of the Soda Bucket brand sodas and utilizes vibrant color and old fashioned type.

Olay Packaging - Mothers have passed on Olay products to their daughters for generations, securing a reputation for the brand as one of quality and trust. Despite these attributes, Olay has trouble competing with other brands for younger consumers, because it carries the stigma of being a "grandma" brand. This repackaging makes that perception more desirable to a younger audience. The overall design takes what is old and offers it up in an appealing way to the youthful market.

Maxie's Packaging - Every girl has experienced the awkwardness of “the talk” with a parent, school nurse, or teacher. Maxie’s is a line of feminine care products that steps in and addresses young girls in a tone and style that makes this delicate subject easier to understand and a lot more fun. The primary goal for the Maxie’s line is to be both educational and interactive. The packaging features quizzes, games, and advice that let the consumer think, “Maybe this isn’t so bad after all.”

Meltonian Packaging - Meltonian shoe polishes are found primarily in shoe repair shops. The packaging was designed to attract the serious shoe polishers who frequent these shops by making the tedious task of shoe polishing a little more fun. The products reflect the professional quality of the brand but also appeal to a consumer's sense of play by asking them to polish their shoes like a cowboy.

Ale 8 One book - Ale 8 is a small family owned soda company based out of Winchester, Kentucky. The brand is very hard to come by outside of Kentucky, and because of this limited availability, it becomes a special experience each time you drink one. This corporate capabilities book deals with the nostalgic nature of the brand by telling the story of Ale 8 through visitors to a general store. The book conveys the Ale 8 experience while relating corporate information about the brand to the reader.

Mumbai City Logo - The city of Mumbai is known as the Gateway to India. It’s most famous landmark, also known by this name, was built to commemorate the first visit of an English queen to India. At the end of colonization, it was the departure point from which all British troops left the country. Once again this structure has meaning for the city of Mumbai. As the city emerges as the commercial center for finance, business and industry, the archway has become the passageway that the western world must pass through and the doorway at which India will greet prosperity. This being said, the logo uses elements to reflect the idea of Mumbai as the Gateway to India by incorporating the traditional Indian arch structure and a subtle keyhole that indicates the potential and value of the things behind the gate. The people of India are also essential to the Mumbai brand. While the city currently has the stigma of poverty and indifference, there is a clear wish to amend this. With the rebranding the city desires to express its concerns about the welfare of its inhabitants as it transforms itself into one of the largest cities in the world and into an economic force to reckon with. To reference the idea of the people of Mumbai in the logo, the cultural identifier the Bindi (red dot) is used above the archway. This references the citizens and helps the western audience to identify with a familiar cultural icon. Also the seven circles in the arm of the letter M reference mehndi, a traditional tattoo art form. These seven circles also have significance because they represent the seven islands that were incorporated in the creation of the city of Mumbai. The letter M is representative of Mumbai and is done in a way that the serifs and angles hint at the eastern culture of the city.

Excelsior Henderson Riders Club Logo - Excelsior Henderson had the honor of being the first motorcycle to reach 100mph. That model, the Super X, became the trademark of the brand. The great depression ended production of Excelsiors. In the late 1990's the company was briefly reinstated issuing a whole new generation of bikes. The riders club logo capitalizes on the vintage quality of the brand and seeks to unite collectors of both the original bikes and the later editions.

Grove Park Inn Stationery - The Grove Park Inn is a large resort in North Carolina. The stationery features arts and crafts textiles that convey a sense of history, nature, and elegance which are essential qualities of the Grove Park Inn brand.