Orbit Mist - Problem: Redesign Orbit Mist to fit with the recent redesign of base brand Orbit and with an abstract incorporation of the idea of hydration.
Solution: Emphasis was put on the Orbit bullseye equity by using water ripple imagery. Deliverables include outerwrap and interior of pack. Interior patterns were experimented with separately.
OneSight Material - Problem: Create a brand system promoting OneSight’s Cycle of Sight event: a Cincinnati based giving program providing vision screenings and free eyewear to local students.
Solution: Collateral includes window clings and a paycheck stuffer. Style hints at the children being helped through the program.
I DO Magazine - Problem: Create a new or redesign an existing book/magazine complete with covers, table of contents and cover stories.
Solution: Rethinking the current bridal magazine industry; with a focus on what a ‘designer’ would be looking for.
Text Journey - Problem: Using original text and a grid system, design a composition based on information gathered from an experienced journey. Use sight, thought and sound.
Solution: Journey taken: going to an arcade. Inspiration pulled from vintage gaming [ie. Tron, Pac-man].
NRG-3 Rocket - Problem: Design and construct a 3-dimensional children’s toy that is made out of paper and is interactive.
Solution: Self-contained rocket set including 3 astronauts, 3 robots and an interior launch pad. Packaging is intended for continued use.Toys also double as finger puppets.
Cadence Identity - Problem: Design a logo with typography for an event, exhibit or book. Then create a practical real world application for the logo.
Solution: A music festival set in Dublin, Ireland. Collateral includes a t-shirt and poster.
Smart Ones - Problem: Redesign SmartOnes to fit an overall concept of the brand being a ‘secret agent helping you to lose weight.'
Solution: Uses an abstract image of a red belt tightening a waist across pack. Uses color, icons and category names to help consumers distinguish varieties at shelf.
Logos / Icons - Various logos and icons designed in the classroom and on co-op.
YMCA Icon System and Site - Problem: Design a visual language of symbols consisting of nine individual icons, which generate a family of form. Then employ the visual language into a contextual framework and application.
Solution: Icons portray modes of transportation throughout one’s lifetime. Applied to a redesign of the YMCA’s website to indicate various age groups.
Hamilton Canal - Problem: 100+ page Master plan booklet describing project plans, sent to city officials and community for education and fundraising, and published online.
Solution: A more colorful, active and understandable design using the companies equity colors but with the addition of water imagery to reinforce the project’s location and purpose.
Jim Thorpe Folder - Problem: In a group of 3, art direct others through the design of a folded informational piece about an athlete of choice.
Solution: A collectible biography of Jim Thorpe inspired by sepia photographs, vintage sports cards and the tactile feel of worn footballs and baseballs.
Glen Rock Library - Problem: Create a set of 4 outdoor banners to celebrate this Pennsylvania library’s 75th anniversary. (pro bono)
Solution: Keeping with the existing style but with the feeling of heritage shown in a seal icon and band. Each banner showcases the joy of reading through current imagery and quotations.
Enfamil - Problem: Develop a global redesign concept of Enfamil to unify and elevate the brand while enhancing shelf navigation and impact, with an overall feeling of warm-hearted expertise.
Solution: A premium and scientific design focused around a new brand name / mascot lock-up and side panel versioning strategy.
Coffee Creamer - Problem: Conceptualize packaging for a new all-natural coffee creamer, promoting health and well-being, to be sold in WalMart stores.
Solution: A photographic approach that nods to nature and the soothing feeling of a warm cup of coffee at home — using the company’s existing logo and bottle.