Coroflot

Orbit Mist - Problem:
Redesign Orbit Mist to fit with the recent redesign of base brand Orbit and with an abstract incorporation of the idea of hydration.

Solution:
Emphasis was put on the Orbit bullseye equity by using water ripple imagery. Deliverables include outerwrap and interior of pack. Interior patterns were experimented with separately.

OneSight Material - Problem:
Create a brand system promoting OneSight’s Cycle of Sight event: a Cincinnati based giving program providing vision screenings and free eyewear to local students.

Solution:
Collateral includes window clings and a paycheck stuffer. Style hints at the children being helped through the program.

I DO Magazine - Problem:
Create a new or redesign an existing book/magazine complete with covers, table of contents and cover stories.

Solution:
Rethinking the current bridal magazine industry; with a focus on what a ‘designer’ would be looking for.

Text Journey - Problem:
Using original text and a grid system, design a composition based on information gathered from an experienced journey. Use sight, thought and sound.

Solution:
Journey taken: going to an arcade. Inspiration pulled from vintage gaming [ie. Tron, Pac-man].

NRG-3 Rocket - Problem:
Design and construct a 3-dimensional children’s toy that is made out of paper and is interactive.

Solution:
Self-contained rocket set including 3 astronauts, 3 robots and an interior launch pad. Packaging is intended for continued use.Toys also double as finger puppets.

Cadence Identity - Problem:
Design a logo with typography for an event, exhibit or book. Then create a practical real world application for the logo.

Solution:
A music festival set in Dublin, Ireland. Collateral includes a t-shirt and poster.

Smart Ones - Problem:
Redesign SmartOnes to fit an overall concept of the brand being a ‘secret agent helping you to lose weight.'

Solution:
Uses an abstract image of a red belt tightening a waist across pack. Uses color, icons and category names to help consumers distinguish varieties at shelf.

Logos / Icons - Various logos and icons designed in the classroom and on co-op.

YMCA Icon System and Site - Problem:
Design a visual language of symbols consisting of nine individual icons, which generate a family of form. Then employ the visual language into a contextual framework and application.

Solution:
Icons portray modes of transportation throughout one’s lifetime. Applied to a redesign of the YMCA’s website to indicate various age groups.

Hamilton Canal - Problem:
100+ page Master plan booklet describing project plans, sent to city officials and community for education and fundraising, and published online.

Solution:
A more colorful, active and understandable design using the companies equity colors but with the addition of water imagery to reinforce the project’s location and purpose.

Jim Thorpe Folder - Problem:
In a group of 3, art direct others through the design of a folded informational piece about an athlete of choice.

Solution:
A collectible biography of Jim Thorpe inspired by sepia photographs, vintage sports cards and the tactile feel of worn footballs and baseballs.

Glen Rock Library - Problem:
Create a set of 4 outdoor banners to celebrate this Pennsylvania library’s 75th anniversary. (pro bono)

Solution:
Keeping with the existing style but with the feeling of heritage shown in a seal icon and band. Each banner showcases the joy of reading through current imagery and quotations.

Enfamil - Problem:
Develop a global redesign concept of Enfamil to unify and elevate the brand while enhancing shelf navigation and impact, with an overall feeling of warm-hearted expertise.

Solution:
A premium and scientific design focused around a new brand name / mascot lock-up and side panel versioning strategy.

Coffee Creamer - Problem:
Conceptualize packaging for a new all-natural coffee creamer, promoting health and well-being, to be sold in WalMart stores.

Solution:
A photographic approach that nods to nature and the soothing feeling of a warm cup of coffee at home — using the company’s existing logo and bottle.