Alivia Foley is a painter, illustrator, and tattoo artist from Seattle, Washington. Her use of the internet and social media has helped her to build a base of customers and fans (as well as detractors). In this short documentary, Alivia discusses how she became a tattoo artist, how the internet allowed her to create a business at such a young age and how it continues to shape and influence what she does, and the difference between the way people perceive you by the things you post online and the reality of who you are. The film was photographed by Jeremy Adams, and directed and edited by Stewart Schuster.

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