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LAZARO CREATIVE ~ Jerry Lazaro
Creative Director, Web Designer & Branding Consultant
Orange County, CA
Orange County, CA
I am highly creative and multitalented design professional with over 20+ years experience. My strengths are in brand identity, packaging and print. I am passionate about creative and effective design solutions for clients. I enjoy meeting new challenges and utilizing my time-management and organizational skills to ensure that my work is completed to strict timelines, with keen eye for detail. I am committed to working to an exceptionally high standard in everything I do.
EDUCATION California State University Long Beach B.F.A. in Graphic Design, May 1996 CREATIVE TOOLS Adobe Creative Suite: Acrobat, Bridge, Dreamweaver, Flash, Illustrator, InDesign and Photoshop. Microsoft Office: Excel, Power Point and Word. Quark Express ADDITIONAL SKILLS Calligraphy, illustration, drawing and painting, comping, presentation board, Macintosh OS 10 and studio photography. EXPERIENCE LAZARO CREATIVE Orange, Independent Contractor, May 2010 - Present Clients include: California State University, Eight Horses, Hershey Cause, Lakeshore Learning Materials, Progistics Distribution, Smile Design Group, Synergy Inc., Yakov Smirnoff, and YouthBuild Charter School of California. HERSHEY CAUSE Santa Monica, Senior Designer, Sep. 2007 - May 2010 Responsibilities: Design development, design extension, design refinement, general implementation production and project management for profit and non profit clients including Abode Communities, Best Start LA, Center for Urban Education, Design Eye-Q, First 5 LA, TCWF and The Wooden Floor. KREATIVE OUTLET Orange, Freelance, Jan. 2005 - Sep. 2007 Clients include: Flip Cide, Hershey Associates, Jojo Lingerie, LSC, Share your world and T.A.G. LEWIS & PARTNERS ADVERTISING San Francisco, Art Director, Nov. 2000 - Dec. 2004 Responsibilities: Design development of business-to-business advertising and corporate promotions for food service clients including; Idahoan, Nestle Foods, Oregon Chai, Surebeam, The Perrier Group and Tropicana. ADDIS GROUP Berkeley, Senior Designer, Jan. 2000 - Oct. 2000 Responsibilities: Design development, design extension and design refinement for national brand clients including; Dole Fresh Vegetables and Fruits, Intel, Schwab and Smirnoff. LANDOR ASSOCIATES San Francisco, Designer, Sep.1996 - Dec. 1999 Responsibilities: Design development, design extensions, design refinement, general implementation production and project management for national brand clients including; American Airlines, Arm & Hammer, Clorox, Dreyer’s, Frito-lay, H-E-B Groceries, Oral-B, Potlatch, SeaWorld and Suiza. AWARDS GRAPHIS INTERNATIONAL DESIGN ANNUAL 2009 Gold – Design Eye-Q Logo PRSA-LA 2009 PRISM AWARDS Multicultural Communications for First 5 LA Parent Helpline Campaigns Award of Excellence for Abode Communities’ new name, identity and brochure MARCOM AWARD 2009 Platinum / Advertising Campaign / First 5 LA Parent Helpline Campaigns PRNEWS NONPROFIT AWARDS 2009 Finalist – First 5 LA Parent Helpline Campaigns PRSA-LA 2008 PRISM AWARDS The California Wellness Foundation 2006 Annual Report AMERICAN GRAPHIC DESIGN AWARDS 2008 First 5 LA’s Best Start LA Identity Hershey Cause 30th Anniversary Promotional Materials The California Wellness Foundation’s 2007 Annual Report California HealthCare Foundation 10-year Anniversary Report MARCOM AWARD 2008 Gold – “30 Good Years” Anniversary Materials Honorable Mention – First 5 LA’s Ready. Set. Grow! Family Guide CREATIVITY ANNUAL AWARDS 2008 Silver – Hershey Cause 30th Anniversary Promotional Materials ADMARK 2004 ADDY AWARD Silver ADDY Award – Sales Promotion for Aramark Silver and Bronze ADDY Award – Sales Promotion for Oregon Chai Bronze ADDY Award – Direct Marketing for Nestlé Hot Cocoa Silver ADDY Award – Direct Marketing and Best of division for Idahoan
California State University Long Beach