friends 2B made - THE CLIENT: At Friends 2B Made® , kids choose their own fashion-forward plush doll to stuff, befriend, style, accessorize, name ... and then accessorize some more.
THE CHALLENGE: Building on the success of Build-a-Bear’s experiential retail concept, Friends 2B Made® needed its own place in the world, where girls have a place to celebrate being girls in a creative, fun, and trend-right way.
THE STRATEGY: The elements of sewing stand out as elements of fashion with a new take on the tape measure. It unfurls dimensionally in the store and beyond to reveal a unique2them numeric-based language of friendship.
Q Convenience Stores - THE CLIENT: Busy shoppers, meet your convenience mecca. The 10,000-square-foot Q store features express versions of Canada’s leading food retailers. Starbucks hosts a drive-though and full café. Sobeys offers produce, flowers, and deli case. Richtree Market Restaurant serves up top-notch, prepared-in-front-of-you meals. Throw in the Canadian Tire gas bar and quick-grab items, and you’ve got the ultimate one-letter, one-stop shop.
THE CHALLENGE: Yes, it’s a convenience store. But yes, the offering completely transcends heat-lamp egg sandwiches. The key is to get consumers to expect more from a store with gas pumps in front of it and then deliver on the promise of quick quality food.
THE STRATEGY: Simple name. Straightforward messages. Clean, streamlined graphics. No bursts. Not one happy overflowing cornucopia. Not what you’d expect from a convenience store, but that’s the point.
*Retail Store Design & Layout Award (Canadian Retail Conference, 2005), honoring a retailer that has used innovation to create a visually enticing layout and design.
Case Logic ReBranding - THE CLIENT: Go, gadgets, go. DVD cases, check. CD wallets, check. Camcorder bags, check. Case Logic is a leading worldwide manufacturer of technology storage and organization products.
THE CHALLENGE: As competitors started edging shelf-by-shelf into their retail real estate, Case Logic realized they needed to make fresh consumer impact. New logo. New tagline. New colors. New attitude.
THE STRATEGY: Add a personal, passionate, colorful side to what would otherwise be the boring black canvas of technology storage. Driven visually and verbally by a new anthem, "What's Inside Survives," Case Logic shows they understand the why and not just the how of preserving the music, the memories, the experiences.
colorlab custom cosmetics brand - THE CLIENT: Colorlab developed a system of color-customizing everything from lipstick to eye shadow with upscale salon-quality pigments and ingredients. Every product they produce is fresh-made and tailored to the customer.
THE CHALLANGE: After developing their proprietary system of on-the-spot cosmetic blending, colorlab had sourced the process out to independent salons. However, by strictly private labelling, they were ghost writing the future of custom cosmetics. So how to launch the brand in their namesake?
THE STRATEGY: Colorlab makes color theory personal. Colors evoke emotions, memories, and associations, and the colors we wear are no exception. This idea comes alive as a visual equation filled with dabs and splashes of every imaginable hue sprawled unaplogetically across packaging and brand materials.
eatZi's easygoing gourmet markets - THE CLIENT: EatZi’s is a gourmet marketplace that prepares chef-crafted take-home meal solutions. Why cook when you can take it eatZi?
THE CHALLENGE: With a flagship site opening in Chicago, eatZi’s needed to better communicate their unique offering of gourmet foods and meal preparation services while making an appealing impression in a food-savvy location.
THE STRATEGY: Give the brand whimsy with light-hearted humor but add visual energy, story-telling visuals, and a store design that connects with consumers while playfully informing them of the whole giant gourmet enchilada that eatZi’s has to offer.
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