John Fronza

Creative Director

National ADDY Award Winning concept-to-completion design services. We design trade show exhibits, and creative programs, that will promote and sell your product or services. We are not driven by building our portfolio or winning awards. We understand the meaning of integrity, honesty and ethics, and there value in today's business world. They are not to be compromised. We look forward to the opportunity of helping you achieve your goals.

Resume

JOHN D. FRONZA
125 Timber Oak Cove
Lawrenceville, Georgia 30043
Phone: 678-377-3013
E-mail: jdfronza@gmail.com

SUMMARY

http://www.coroflot.com/jfronza

http://digitallibrary.interiordesign.net/doc/Library/luxurybathproducts_2011/2011110201/#0

Experience includes extensive development, implementation and management of in-house creative departments. Versatile disciplines that bring extensive options and talents to contribute to a corporations future marketing objectives.

Extensive experience in all design functions, emphasizing creativity, with specific focus on:

* Exhibit Design
* Apparel Design
* Textile Design
* Illustration and Production
* Advertising for Periodicals
* Design Management
* International Sales and Client Services
* Extensive International Travel

AWARDS

* National ADDY, First Place for Exhibit Design
* District ADDY, First Place for Exhibit Design (twice)
* Local ADDY, First Place for Exhibit Design (twice)
* Tampa Tribune Layout and Design Award
* Pennsylvania Allied Artist, First Place Award
* Pennsylvania Allied Artist, Second Place Award

PROFESSIONAL EXPERIENCE

PRESIDENT/CREATIVE DIRECTOR
Fronza Design, Lawrenceville, GA
2001 – Present

- Develop and maintain marketing programs
- Establish direct mail campaigns for promotions
- Illustration and computer generated graphics for clients
- Develop sales, and administrative programs for company
- Distribute freelance projects as necessary
- Develop entire trade show programs for clients
- Maintain budgets, manage projects, and logistics
- Make cold calls and follow up to generate new business
- Develop networking programs that will benefit company
- Partner with strategic companies
- Design and Develop presentations.
- Develop Exhibit Programs
- Develop complete "De Novo" bank marketing programs

CREATIVE DIRECTOR, SOUTHEASTERN REGION
Downing Displays, Atlanta, GA
1998 - 2001

- Clients: Bank of America, Triumph and other accounts
- Established in-house creative services department
- Develop and facilitate creative seminars
- Create internal materials for marketing presentations
- Interface with senior management

Reason for departure. Closing of Atlanta office due to recession. Declined promotion and relocation to Milford, Ohio. Retained as free
lance designer.


ART DIRECTOR, Tampa Bay Area Division
Marketing Configurations, Orlando, FL
1995 – 1998

- Conceptualized programs for national clients
- Developed marketing program
- Incorporated graphic design and computer generated images
- Established marketing objectives
- Prepared and supervised development of graphics

Reason for leaving: Recruited by Downing Displays. Substantial increase in salary, benefits and opportunity to live in Major Metropolitan area.


CREATIVE DIRECTOR
S. S. Designs, Winter Haven, FL
1990 – 1995

- Clients: Hard Rock Cafe, Universal, Seaworld and others
- Developed and maintained budgets
- Supervised department and free-lance designers
- Brought extensive textile knowledge to company
- Acted as account executive when necessary
- Contributed to substantial 37% growth in company

Reason for leaving: Necessary move to Orlando, Florida.
Not pracitical to commute


CREATIVE/DESIGN DIRECTOR
ExpoSystems, Tampa, Florida
1981 - 1990

- Conceptualized and established in-house agency
- Managed design department
- Created promotional and advertising materials
- Designed trade show exhibits
- Developed creative and graphic design programs

Reason for leaving: Company sold and liquidated.

Additional experience as assistant designer with a major New York City textile design firm, and as a print designer with a major metropolitan newspaper.

MILITARY SERVICE
United States Navy
Honorable Discharge, Good Conduct Medal and Commendation

EDUCATION
School of Visual Arts, New York, NY

COMPUTER EXPERTISE

- Macintosh Programs and PC Programs
- CS5
- PageMaker
- Adobe Illustrator
- Full Paint
- Adobe Freehand
- Type Styler
- Adobe Photoshop
- Superpaint
- Mini Cad
- Vectorworks 2011
- Artlantis
- Stratavision
- Quark
- Microsoft Programs
- PowerPoint
- Excel
- Word
- Adobe Creative Suite
- GoToMeeting Technology

References and full-color sample portfolio available upon request

Location

Atlanta, GA

Specialties

  • Exhibition Design
  • Design Management
  • Print

Experience

15+ years

Education

School of Visual Arts

Awards

National ADDY Exhibit Design 2 Regional ADDY's Exhibit Design 3 Local ADDY's Exhibit Design Pennsylvania Allied Artist First Place Tampa Tribune Graphic Design Award - First Place

Affiliations

AIGA, Creative Club, Ad Fed, EDPA, Graphic Designers Guild, National Banking Council, De Novo Banking Council, Community Banks of America Council