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1-2 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
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3-4 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
5-6 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
9-10 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
15-16 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
17-18 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
19-20 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
21-22 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
23-24 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
25-26 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
27-28 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
29-30 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.
H Favorite qView Full Size
31-32 - Spyker Grand Touring was undertaken as a brand expansion project. The key to this project was to find the niche of this established brand and discover how it should be conveyed.

The solution for this project was to produce a book that sold both the brand and product.

The Spyker brand is one of quality and discernment that only connoisseurs can appreciate that is why the book never reveals the complete story, it only indicates at the qualities of the product and the associated lifestyle.

Favorited by 16 people

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