New year, new creative direction. ENGIE, one of the leading energy companies in the world, wanted to align their Mexico City communication to their global efforts, the trick was to accomplish this without washing away the flavour, color, rythm and energy associated with the Mexican market.
Also, it was imperative to communicate their 20th anniversary with a logo on every piece. The real challenge to was balance all the elements, to keep the visual harmony and cleanliness. The slogan «Somos ENGIE, energía para vivir» {We're ENGIE, energy for living} ties the entire campaign together.
Adaptations were made for their natural gas division as well, visually closer to the end user for greater identification. A customized slogan was created as well: «Somos ENGIE, mucho más que gas natural» {We're ENGIE, much more than natural gas}
