I'm a hands-on industrial designer/manager, specializing in consumer electronics, with a strong track record of launching 60+ mass produced products; many iconic in status, and many with market success. I strive to achieve cohesive look and feel between physical and digital interfaces and innovate products that make sense both rationally and emotionally, making the end user realize what they have wanted all along. I believe this enhances the overall product experience, increase market success, and ultimately, raise the perceived value of the brand as a whole. - Managing and directing all ID projects and helping professional growth of each ID team member - Years of hands-on design/production experience and leading design projects bring expertise in every step of product development to yield successful products - Executing the strategic direction of the organization through look and feel of products - Extensive knowledge of latest CMF technologies and manufacturing processes - Understanding of color trend, regional/cultural differences in design - Involving in tooling and part cost negotiations with oversea manufacturers - Involving in user research and ergonomic studies - Mastery of 3D modeling (SolidWorks) and photo realistic renderings (Keyshot) - Generating concepts, hand sketches, mockups, and managing cosmetically indicative prototype processes - Alias, Maya, Illustrator, Photoshop, Legacy versions of Rhino, AutoCAD, FormZ, Flash - Strong visual, written, and verbal communication skills

Work Samples

  • Denon DJ - SC5000

  • Alto Pro - TS2 Series

  • AKAI PRO - MPK mini

Work & Education History

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1. Best in Show, NAMM, DJ Gear Category, 2017 - Denon DJ, SC5000 Prime 2. Ultimate DJ Controller of the Year, DJ Tech Award, 2016 - Denon DJ, MCX8000 3. Best of Show, NAMM, Keyboard Category, 2015 - AKAI PRO, ADVANCE Keyboards 4. Best of Show, Musik Messe, MIDI Controller Category, 2014 -...
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