Some pages from my sketchbook
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ELC Role Play Cash Register
A role play cash register designed for Early Learning Centre in 2011.
The brief was to replace a toy cash register that I had designed for ELC in 1996. I was challenged to increase margin yet maintain the perceived value whilst updating the aesthetic and improving the play value!
The finished product was a Practical parenting and pregnancy Awards 2012/13
Learning toy Gold Award winner.
