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LEGO allows children to be creative thinkers and helps build their imaginations. This billboard series creates an imaginative scene of real construction sites with Legos as the building blocks. The juxtaposition of a real setting and a child’s wild imagination captivates the viewer and stops him in his tracks.
Levi’s men’s and women’s jeans are marketed in these bus shelter transit ads. The classic jean is worn by the classic statues of David and the Venus de Milo. The recognizable figures fit perfectly in the jeans, and even though they are hundreds of years old, their poses look modern and blend in with today’s fashion.
Elmira Stove Works is a company that specializes in custom built vintage-style kitchen appliances. The direct mail piece is designed to incorporate the retro style of the 1950’s and includes interactive pullouts and a color wheel to encourage the viewer to read about the company and its products.
Elmira Stoveworks Direct Mail
Bike and Build organizes cross-country bicycle trips which benefit affordable housing groups. In this magazine ad series, the monopoly board represents the destinations for the volunteers of this non-profit organization.
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