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Portfolio is under construction. Some projects are still in the concept stage or are in the process of being developed. Do to this situation I'm not able to post them. For the time be here are some projects done during my VANS Industrial design internship.
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This concept was designed to broaden the Vans snow brand and innovate a new path with in the line. With competitive brands in the market I took in consideration the many ways to bring revenue to the brand. With the absence of a Snowboarder targeted bag pack and board carry. I took this project and designed a bag that portrays the vans branding, can be well adapted to the snow line, and the consumer.
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These are the many color way examples that had to take play before coming up with the final Anvik Snowboard carry backpack concept.
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The Objective of this project was to innovate the Boa boot lacing system. These are some of the renderings done during the process of the project. The final concept, ideation, and explanatory are currently "TOP SECRET" but for now here are the renderings of the concept.
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The Objective of this project was to innovate the Boa boot lacing system. These are some of the renderings done during the process of the project. The final concept, ideation, and explanatory are currently "TOP SECRET" but for now here are the renderings of the concept.
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Here's a surf shoe hanger concept made out of 100% bio degradable Cardboard. The concept was indicated to replace the old mold injected hangers with this new cheaper
Green solution.
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The concept was designed to be used with the Vans Surf shoe and displayed in local retailers. The surf board shape was inspired by the heritage of the surf culture. With that in mind, the concept can be used in other forms not just a hanger. It can be kept and displayed or used as a souvenir.
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The surf board shape gave the concept a good opportunity for publicity and marketing. Here is a concept marketing ad for the surf line using the hanger concept.
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Here's a surf shoe hanger concept made out of 100% bio degradable Cardboard. The concept was indicated to replace the old mold injected hangers with this new cheaper
Green solution. The KOA Wood print gave the concept a premium look allowing for premium shoes to be displayed.
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The concept was designed to be used with the Vans Surf shoe and displayed in local retailers. The surf board shape was inspired by the heritage of the surf culture. With that in mind, the concept can be used in other forms not just a hanger. It can be kept and displayed or used as a souvenir.
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The surf board shape gave the concept a good opportunity for publicity and marketing. Here is a concept marketing ad for the surf line using the hanger concept.
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To portray a detailed representation of each boot, during the color way phase, I vectored 3/4 cads for the snow teams.
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To portray a detailed representation of each boot, during the color way phase, I vectored 3/4 cads for the snow teams.
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To portray a detailed representation of each boot, during the color way phase, I vectored 3/4 cads for the snow teams.
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To portray a detailed representation of each boot, during the color way phase, I vectored 3/4 cads for the snow teams.
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This boot is "top secret" and will be visible after its launched into production.
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Color ways are "Top Secret" at this moment but will be visible after production.
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Snow goggle design concept

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More Projects From Joseph K. Grace