AVEDA mailer - I did this mock up for AVEDA products because I wanted to work on something different and outside my comfort zone. My three goals were to make it simple, clean, and elegant. I believe I was able to achieve this while staying true to my design processes and aesthetics. The piece measures 18" x 6" and was planned to be printed on recycled paper, as the brand is all about being environmental friendly.
BOSE brochure - This is a little mock up I did for BOSE sound systems. The booklet itself is a 3 spread plus the cover measuring 5 x 16. BOSE is known for being very sophisticated and appealing to adults. My goal was to stay true to the company but make it slightly more edgy and funky, so to help appeal to a younger demographic of customers.
Beck CD - This was a redesign of the music artist Beck's album titled Mutations. I love the freedom this project gave me. After I settled on a color theme, I just went wild and gathered all this images that all sort of fit together. I loved making photoshop brushes and this set I really enjoyed. After much playing around in photoshop the cd was complete. I am especially proud of how the booklet came out.
Beck CD - This was a redesign of the music artist Beck's album titled Mutations. I love the freedom this project gave me. After I settled on a color theme, I just went wild and gathered all this images that all sort of fit together. After much playing around in photoshop the cd was complete. I am especially proud of how the booklet came out.
Beck CD - This was a redesign of the music artist Beck's album titled Mutations. I love the freedom this project gave me. After I settled on a color theme, I just went wild and gathered all this images that all sort of fit together. After much playing around in photoshop the cd was complete. I am especially proud of how the booklet came out.
Beck CD - This was a redesign of the music artist Beck's album titled Mutations. I love the freedom this project gave me. After I settled on a color theme, I just went wild and gathered all this images that all sort of fit together. After much playing around in photoshop the cd was complete. I am especially proud of how the booklet came out.
Beck CD - This is the front and back cover and the first 2 spreads from the cd booklet. Most of the images are made into brushes so I could manipulate and play with them as much as I wanted. I created an entire brush set title 'beck cd' just to go with the project.
Beck CD - These are pages 3 through 5 from the cd booklet.
Beck CD - The final two spreads of the redesigned Beck Mutation cd booklet.
Paper Sample Booklet - A paper sample booklet I was given free reign over. I was told just to make it appealing to designers and to just run wild with it. The end results show off my true aesthetic and I suppose what happens when a client says "Just make it look awesome."
Paper Sample Booklet - A paper sample booklet I was given free reign over. I was told just to make it appealing to designers and to just run wild with it. The end results show off my true aesthetic and I suppose what happens when a client says "Just make it look awesome."
Paper Sample Booklet - A paper sample booklet I was given free reign over. I was told just to make it appealing to designers and to just run wild with it. The end results show off my true aesthetic and I suppose what happens when a client says "Just make it look awesome."
Paper Sample Booklet - A paper sample booklet I was given free reign over. I was told just to make it appealing to designers and to just run wild with it. The end results show off my true aesthetic and I suppose what happens when a client says "Just make it look awesome."
Paper Sample Booklet - A paper sample booklet I was given free reign over. I was told just to make it appealing to designers and to just run wild with it. The end results show off my true aesthetic and I suppose what happens when a client says "Just make it look awesome."
Paper Sample Booklet - A paper sample booklet I was given free reign over. I was told just to make it appealing to designers and to just run wild with it. The end results show off my true aesthetic and I suppose what happens when a client says "Just make it look awesome."
Paper Sample Booklet - Just a few photos I took of the paper sample booklet I designed.
Paper Sample Booklet - Just a few photos I took of the paper sample booklet I designed.
Paper Sample Booklet - Just a few photos I took of the paper sample booklet I designed.
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Joe Rossi
Designer & Illustrator Akron, OH