Jason Malmström

Promos {Listerine} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. For these Listerine Ads, I was involved in layout, logo development, and the creation of various graphic elements.

Displays {Starbucks & Zyrtec} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. Here are some displays. The two tall units are basic exercises in layout, while the Starbucks Gift Card piece was a bit more in-depth (typography, color, retouching, etc).

Promos {In-House} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. These are a few in-house promotional items: 1. Monthly calendars to be sent to current and potential clients. 2. A sweet promo to be sent to candy companies. 3. A new look for our letterhead, envelopes, and business cards. I was responsible for every last bit of these.

Licensed Work {Bratz} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. Say what you want about Bratz, but I did learn quite a bit through this license. I was responsible for the design of packaging and product. I worked directly with the client and the licensor to be sure everything was done correctly and on time.

Licensed Work {Various} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. These pieces are my proof that I can work my way through and around a style guide. Look carefully and you'll see packaging, product, and concepting for some very varied licenses.

Packaging {Pita Chips} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. For these Pita Chips packages, not only was I responsible for production work and design, but I also did the photography and retouching. How's that for versatility?

Promo {FDU} - Whereas the rest of this portfolio represents "the work I do", this set represents "the work I've done". That is, these are projects that might not fall into my personal aesthetic, but are worth showing nonetheless. This is a mailer for a new meeting space at Fairleigh Dickinson University. I decided to use the supplied photos as a template for my illustration (rather than using as-is) to enhance the "fun" attitude FDU wanted to portray.