Scott McDaniel

Information Architect

I am a senior level user experience consultant, on a mission to advance usability and user experience through improving product design and development. I am a strong believer in excellent design, exceptional usability and the importance of the user experience.  I advocate developing and using solid processes to build extraordinary products.  I am seeking ways to make a difference and to sharpen the craft and perspectives of my organization and profession.

Resume

WORK EXPERIENCE
Information Architect
Vitrue, Inc.
03/2008 - Present
Atlanta, Ga.
Created and improved user experience across user-generated media software management platform and individual application deployments. Produced comprehensive wireframes, site maps, user flows and analysis for all aspects of platform, Facebook applications, iPhone applications and the Vitrue corporate website. Provided front-end development with extensive CSS and Javascript. Advised to all levels of company on interaction design, product development and business processes, as well as documentation for internal and external projects. Worked with marketing, engineering, product management and product development departments on all phases of software life cycle.

Senior User Experience Consultant
Enterpulse 08/2004 - 03/2008
Decatur, Ga.
Developed user interfaces for intranet and internet sites, demos and prototypes for major telecommunication and healthcare corporations – including Point of Sales systems for Cingular/AT&T Wireless and Sprint; Customer Service applications Blue Cross Blue Shield of MA and TN; customer-facing applications for Fox News, Rheem, Delta Dental and BellSouth FastAccess. Produced templates for portal UI development using HTML, Javascript, CSS, Ajax, Flex 2 and graphics programs. Maintained and helped redesign corporate website. Cited as “the front-end resource for Enterpulse” by department director, and a “key asset in mission critical project” by the lead project manager for the UI component of “the largest single telecommunications merger in US history.” Maintained front-end standards documentation for company. Managed in-house and contract designers and developers for several major projects. Produced wireframes and workflows for customer service and multimedia applications. Acted as primary resource for user interface issues for Atlanta development group.

Head Consultant/Sole Proprietor
Liminal Logic,
10/2001 – 08/2004
Atlanta, Ga; Ithaca, NY
Met the various technical needs of small businesses, including web design and development, online marketing strategy, hardware construction and support, network and desktop support, software installation and troubleshooting. Managed subcontractors to coordinate with various jobs in the greater Metro Atlanta and Ithaca, NY areas. Developed proposals, marketing plans and content production and development for company and associates. Managed subcontractors for multiple concurrent projects.

User Interface Designer
Proficient Systems, Inc., Atlanta, Ga.
04/2001 - 10/ 2001
Worked with specialized team on development, implementation and testing of a large-scale eCRM product. Wide-scale use of HTML and Javascript in prototype creation and QA. Collaborated with product development team for graphics design, usability engineering and information architecture. Integrated original ideas into final design of product, customized for individual large-scale corporate clients on different verticals (e.g. Financial, automotive, electronics). Development of Use Cases, task and page flows, demos, prototypes and presentation for product development. Implementation and collaboration individually and as team for naming/labeling conventions, icon design, branding and content editing. Assisted in content development and coding for corporate website.

Technical Designer
MacQuarium Intelligent Communications, Inc.,
Atlanta, Ga.
05/2000-12/2000
Responsible for creation and maintenance of multiple simultaneous websites for clients. Gave extensive input into the development and design process of websites. Developed training materials and design for secure site client interfaces. Solely developed company-wide DHTML/CSS library.

Web Developer
Analysts International,
Atlanta, Ga.
07/1999 – 03/2000
Responsible for creation and maintenance of multiple websites for clients of International Business Machines (IBM). Worked on team projects to ensure seamless integration of concepts into fully realized websites for national and multinational corporate clients. Acted as HTML Lead on most projects.

Bachelor of Arts, Literature - Florida State University, 1994

PROFESSIONAL ASSOCIATIONS
Usability Professionals Association
Computer-Human Interaction * Atlanta
Interaction Design Association – attended 2008 conference with workshops addressing interaction design innovation, methods and issues.

Location

Decatur, GA

Specialties

  • Interaction Design

Experience

10+ years

Affiliations

CHI Atlanta, Usability Professionals Association, Interaction Designers Association, Information Architecture Institute