Joao Pontes Junior

Located in the heart of Goiás, the longest beach in the warm waters of the world and one of the largest and most popular tourist destinations in Brazil.Seeking to reposition the group brands were developed new identities, logos, signage for the park institutional, wrap for the new fleet of buses, activations, cross marketing. A 360 to reposition the brand and the entire resort.


Agência: Criacittá Mkt Cenográfico
Diretor de Arte e Designer: João Pontes
Diretor de Arte e Arquiteto: Ricardo Michelin

• Branding & Corporate Identity
• Art Direction
• Graphic Design