Creative Director, Floral Brands

Location: San Diego, CA Posted: Feb 10

Job Description

Position Overview:

• Delivering creative and content solutions that help our Brand Marketing Directors attain their marketing, content and brand communications objectives
• Directing the brand creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the brand goals
• Ensuring that our creative product, our marketing campaigns, and our brand content remains leading edge, ahead of our competition
• Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team
• Listening, challenging, hearing, prioritizing and translating marketing and creative briefs, marketing goals and information into strategic brand concepts, voice, messages and rationales
• Leading the unified process of marketing/concept/design and post-production execution at the brand level
• Leading the unified process of marketing/concept/design, content development, and interactive/web/video/motion graphics at the brand level

Primary Responsibilities:

• Understand the business goals of the brands; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement, and build/direct a creative function aligned with and supportive of those goals
• Learn, monitor, study and understand the creative marketplace, assessing where the individual brand’s creative presence and content are positioned against both competitors and best-in-class standards
• Work collaboratively across the brand, merchandise and marketing teams, participate in strategic brand discussions, and make recommendations for changes to the creative approach to meet market changes, competitive threats or to support strategic plans
• Make decisions on a daily basis that ensure creative quality
• Direct the activities, growth and professional development of creative and content team members, including creation of individual development Plans, coaching, conducting staff reviews, taking corrective actions and recommending promotions
• Drive constant improvement in the brand’s creative quality and capabilities
• Ensure that timely and informative communication takes place between the creative team and the brand partners, General Managers, and marketing team
• Ensure self and staff development in e-commerce, web-based and interactive marketing capabilities
• Managing outside resources, including agencies, photographers, color separators, printers, freelancers, web and interactive sub-contractors


• Undergraduate degree in Fine Arts or related field or equivalent visual design and management experience required; graduate degree preferred
• At least 4 years management experience working with large-scale web sites, e-marketing, e-commerce and advertising
• A working knowledge of experience design, brand development, interactive commerce and creative process
• Design experience within the perishable space is a huge plus!
• Print and web design capabilities: must know how to work in both media for integrated campaigns
• Ability to communicate effectively, both orally and in writing
• Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments
• A fundamental knowledge of project management processes and methodologies
• An intimate understanding of current and anticipated trends in digital design, concepts and use of technology
• Creative experience within the fashion industry is a plus
*NOTE: Candidates must include a Creative portfolio for further consideration.

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