Social Media Manager
Midnight Oil is looking for a Social Media Manager with experience in digital and social strategy, content planning and creation, audience development, engagement, campaign execution, one-off activations, and analytics. The role will report to the Director, Integrated Production.
Ideal candidates will have a strong background in pop culture including but not limited to, movies, TV, games and comics as well as an expertise in social and digital management. This role demands keeping up with trends, understanding platform updates and potential ramifications on the business, measuring efforts to determine and support KPIs, a knowledge of paid social strategy, audience growth techniques for a variety of channels and how social media can best support and augment large scale marketing campaigns.
The person best suited for this role will have an appreciation for humor, a nose for grammar, and a love for interacting with and building robust communities.
Define, adopt and seamlessly convey brand voice and tone throughout all channels.
Manage daily communication and engagement on brand channels, including, but not limited to Facebook, Twitter, Instagram, YouTube, Tumblr, Google+, and Snapchat.
Monitor social conversation, jumping in and addressing community and brand needs as necessary integrate and complement cross-channel marketing initiatives and key beats.
Establish and update an editorial calendar for managed channels, working with the agency and the client to integrate and complement cross-channel marketing initiatives and key beats.
Craft smart and engaging native content.
Consistently execute scheduled and real time content flawlessly.
Monitor performance of promotions.
Partner with digital/social strategists to develop strategic social media plans.
Executive, track and analyze paid media support.
Identify and elevate community sentiment.
Research and evaluate the social and digital media landscape and report on innovative campaigns, platforms and technologies.
Write case studies for social campaigns.
Support new business pitches as a media subject matter expert.
Determine and elevate key community members as brand advocates.
Participate in weekly content and brainstorms with creative , account and strategy teams.
Regular communication with Account, strategy and creative teams.
Planning, attendance, and coverage as needed to community events.
3-5 years experience managing social media for entertainment-related brands.
Strong writing skills and tonal adaptability.
Knowledge of Hootsuite, Crowdfire, Buffergram, Quintly, Social Studio, Radian 6 and Crimson Hexagon.
Experience working with a larger client in a client-facing role.
Proficiency in PowerPoint and Excel.
Basic experience with Photoshop.
Excellent written and verbal communication skills.
Research and insight-driven.
How To Apply