Digital Brand Manager

Location: Middleton, WI Posted: Feb 19

Job Description

Job Purpose
Develop strategic plan for digital marketing activities including website, app’s, dealer portal, online quoting, SEO, email, social media, digital assets and display advertising

Job Duties
• Manage all digital based marketing programs including websites, apps, portals, social media, digital assets, online training and email marketing
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan, execute, and measure experiments and conversion tests
• Brainstorm new and creative growth strategies
• Collaborate with internal and external teams to create landing pages and optimize user experience
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Education and Experience
• Bachelor's degree in Marketing or related field required
• Minimum 3-5 years of related experience required

Knowledge, Skills, and Abilities
• Proficient in Adobe PhotoShop, InDesign, and Illustrator
• Proficient in Maya or other 3D illustrator
• CMS experience, HTML, Mail Chimp, SEO experience, Google Analytics, Facebook analytics, Social Marketing, CRO (Conversion Rate Optimization) understanding
• CRM experience preferred

How To Apply

Apply Now

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