Digital Marketing Specialist

Location: Middleton, WI Posted: Feb 19

Job Description

Job Purpose
Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders.

Job Duties
• Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising
• Partner with cross-functional teams to help team members understand viable upgrades or changes to internal systems and digital marketing solutions for products, courses, and other needed items
• Maintain and execute digital tasks on editorial calendar for all SWF Commercial Brands
• Work with and manage external partnerships for web and social content
• Compile competitive information on web site, online education/training digital marketing strategy online quoting platform, social media

Eduation and Experience
• Associate's dregree required
• Bachelor's degree in marketing or related field is preferred
• 1-3 years relevant work experience required

Knowledge, Skills, and Abilities
• CMS experience
• Mail Chimp
• SEO experience, Google Analytics, Facebook Analytics, Social Marketing, CRO (Conversion Rate Optimization) understanding
• CRM experience

How To Apply

Apply Now

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