Joel Shaw
Graphic Designer — Kansas City, MO
Hallmark Mass Retail
iTunes Promotion - I designed the sign using Apples 2008 style guide for iTunes gift cards. This promotion was for CVS and Expressions from Hallmark Accounts
Hallmark Green Initiative Merchandising - Final Solution I developed for Hallmark's Green Campaign in Mass Channel Accounts
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Cards with Sound and Humor Zone - On a team of industrail and retail designers, we created back drops and a new white cover panel which makes the run feel like a separate card department
Hallmark Promotional Signing Direction - I conceptualized and designed the styleguides for this program. The most important component was provided by the photography staff
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Flex Summer 2009 - These are preliminary conceptual designs for this years flex program
2009 Easter Wal-Mart - Easter Season at Retail
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2009 Easter Wal-Mart - As the lead designer for 2009 Wal-Mart Seasons Graphics, I gained valuable experience developing simple solutions for complex situations
Wal-Mart 09 Mother's Day Season Run - As the lead designer for 2009 Wal-Mart Seasons Graphics, I gained valuable experience developing simple solutions for complex situations
Mother's Day at Retail - This is the final solution I created and project managed for 2009 Mother's Day signing.
Funzip Concepts - This approach shows the life cycle of a product launch concept that uses informative graphics for the consumer
Funzip Concepts - This approach shows the life cycle of a product launch concept that bigger than life graphics
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Seasonal Color Tool - This document gives an "at a glance," look for seasonal strategies and their comparision with Every Day categories. This tool is used by managers and directors
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