Brand Refresh, USA - Managed the design team that created the original design, plus this revision to create greater shelf impact.
Brand Refresh, USA - Managed the design team that developed these design solutions to put greater emphasis on the whitening power of Orbit White.
Brand Refresh, USA - Managed the design team that developed a new look for Extra that put more emphasis on taste by utilizing illustration and more saturated background colors.
New Package, USA - Managed the design team that applied branding to these unique new flip-top bottles.
Multi-Brand Promotion, USA - Managed the design team that created the graphics for this promotion.
New Sub-Brand, China - Managed the design team that created this brand new sub-brand of Xylitol pellet chewing gum in China and across southeast Asia.
New Sub-Brand, Taiwan - Managed the design team that created this new sub-brand called "Clean," keeping it in line with previous Asian Extra sub-brands.
New Product Intro, USA - Actively contributed to the final design, as well as managed the process to introduce mints under the Doublemint brand.
New Sub-Brand, USA - Created this design for a new chewy candy that changes to bubble gum.
New Brand, China - Created this new design for a sugar-based, lower cost product with many of the same taste attributes of our popular but more expensive sugarfree product. Targeted to lower income areas of Asia.
New Package, Australia - Used graphics from a US initiative that used a round molded plastic container and applied to a new lower cost paperboard package.
New Packtype, France - Managed the design team that applied existing branding to this new flip top bottle package.
New Products, Asia - Managed the design team and contributed to some of the final designs on different types of Doublemint products and packages for launch across Asia.
Update Branding, China - Applied established global branding to Extra stick product and tailored it to the Chinese market.
Update Branding, Europe - Managed the design team that applied new global branding to all types of packages throughout Europe, (also in Middle East, India and Africa).