"We don't stop playing because we get old, we get old because we stop playing" - George Bernard Shaw. Working at Lego has taught me that Play is an integral part of any design process and essential to the creative process. Play allows us to try and test new things that in turn reveal the emotive triggers behind any successful product.
- University of the West of England, UK
- LEGO VW Campervan on WIRED magazine top ten wish list Xmas 2011
BSc 1st Class Honours Creative Product Design - University of the West of England
A-levels 2002 - Chemistry, Biology, Physics, Geography
11 G.C.S.E's grade A-B including English, Maths and Graphics