"We don't stop playing because we get old, we get old because we stop playing" - George Bernard Shaw. Working at Lego has taught me that Play is an integral part of any design process and is essential for creativity to thrive. Play allows us to try and test new concepts and often in turn reveals the true emotive triggers required for any successful product. I apply this philosophy to all aspects of my work and thoroughly believe it has made me a better designer. I am outgoing, committed and passionate in the pursuit of design that contributes positively to life, social systems, the environment, and cultural diversity.

Work Samples

  • LEGO

  • Croydex Ltd

  • ARNO GB

Work History

  • Product Designer

    • Moose Enterprise
    • Apr 2013 - Present (1 year 6 months)
  • Concept Designer

    • LEGO
    • Oct 2007 - Apr 2013 (5 years 6 months)

    - Creation of Innovation platforms & front-end development of products/services/play experiences within Concept Lab @ LEGO.
    - 3 Years experience in the LEGO Creator team developing core LEGO products for kids who love to build!
    - Experience in learning through play, communication, presentation to lead markets around the world, packaging & art direction.
    - Playing a key role in the creation of online web content and building tips.
    - Organisation of design orientated events, seminars, forums.

  • Shop in Shop / POP Designer

    • ARNO Design
    • Jul 2007 - Oct 2007 (3 months)

    - Worked on Product Display, Shop-in-shop, retail interiors, exhibition stands, P.O.P
    - Developed expertise in brand communication & idea generation.
    - Visualisation of concepts for a range of clients including BT, Rockport, Toyota, Slendertone.

  • Industrial Designer

    • Croydex Ltd
    • Sep 2005 - Sep 2006 (1 year)

    - Industrial Designer developing bathroom furniture and accessories.
    - Developed a range of premium contemporary solid wood furniture.
    - Worked on accessories such as 'Twist & Lock' shower caddies and minimalist aluminium cabinet lighting.
    - Communication with Chinese production via meetings, e-mail and technical drawings.

Education

  • University of the West of England

    • 1st Class Honours Creative Product Design
    • 2003 - 2007

Specialties

Awards

LEGO VW Campervan on WIRED magazine top ten wish list Xmas 2011 BSc 1st Class Honours Creative Product Design - University of the West of England A-levels 2002 - Chemistry, Biology, Physics, Geography 11 G.C.S.E's grade A-B including English, Maths and Graphics

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