"We don't stop playing because we get old, we get old because we stop playing" - George Bernard Shaw. Working at Lego has taught me that Play is an integral part of any design process and is essential for creativity to thrive. Play allows us to try and test new concepts and often in turn reveals the true emotive triggers required for any successful product. I apply this philosophy to all aspects of my work and thoroughly believe it has made me a better designer. I am outgoing, committed and passionate in the pursuit of design that contributes positively to life, social systems, the environment, and cultural diversity.

Work Samples

  • LEGO

  • Croydex Ltd


Work & Education History

View full profile and work history



LEGO VW Campervan on WIRED magazine top ten wish list Xmas 2011 BSc 1st Class Honours Creative Product Design - University of the West of England A-levels 2002 - Chemistry, Biology, Physics, Geography 11 G.C.S.E's grade A-B including English, Maths and Graphics