John Kocum

Visionary senior creative director and award winning product development executive with proven success leading concept, packaging and graphic design in both design agency and corporate environments. Recognized for the ability to successfully create, build, launch, and manage global brands for start-up to Fortune 500 companies in fast paced, diversified industries encompassing fragrance, color cosmetics, food, wine, confections, and personal care products. Expertise includes strategic planning, brand positioning, market research, trend forecasting, graphic design, packaging, merchandising, websites, ecommerce portals, production, copywriting, collateral, photography, point-of-sale, sourcing and vendor management. Dedicated to building and developing cross-functional teams that consistently exceed value and band identity objectives.