Coroflot

Description

Over the course of the Corporate Identity and Packaging project, I was assigned the task of designing an identity for a company based on the products they would sell. After I developed a logo, letterhead, and business card design for the hypotetical corporation, I had to design packaging to fit within the corporate image and be aesthetically pleasing.

The products I chose to define my company’s image were darts and dart accessories. I reflected the sport of darts through the “bulls-eye logo” as to tie the company to the product visually. The packaging was designed to be strong and sturdy, while reflecting the same simple geometry as the company logo. The packaging was designed to hold dart flights, a dart accessory.

Left - Final Company Logo
Top Right - Packaging Concept 1
Bottom Right - Packaging Concept 2