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John Anthony Popowich
D I G I T P O P
Calgary Alberta Canada
CONTRACT MARKETING DESIGNER AND CONSULTANT
In charge of visually representing Calbridge Homes identity. Responsible for developing creative programs and design concepts that meet the business objectives of the company and that advance brand strategy. Lead creative sessions for project kick-offs and manage multiple projects from concept through completion. Manage, supervise and inspire the creative team of 2 designers and project manager. Work with the account and sales team to develop concepts and present to management. Meet with internal teams to generate ideas for pitching and proposals and provide quality control over all concepts and projects. Design and manage select campaigns from concept through completion.
My responsibilities included project management, concept design and production with a understanding of the process involved to bring a project from start to finish. Accountable for quality superior creative design for print and web, and a solid understanding of marketing and client relations. Worked on multiple projects individually and within a management team. Ideas for concepts, brand development, art direction, creative design, and integrated marketing strategy. Directed others in brand standards, ideas and direction, and ensured on time deliverables working directly with our clients and external vendors. Creative copy writing and editing skills for print and internet related objectives. Web, print and mobile design.
Creative development of advertising campaigns, sales centre display design and concepts, print and web design: including art direction, campaign development, billboards, brochures,direct mailers, photo illustrations, map production, logos, copy writing, mobile and social media design.
Digital design, illustrations and preparation for print, web and social media. Co-ordinate graphic solutions from a conceptual stage to final production. Marketing and client consultations preparing templates including initial discussions and development. Collaborate with external vendors, marketers and management to execute impactful marketing collateral. Multi-tasking / problem solving / multiple project designs in a productive environment, in a group and individual capacity. Digital manipulations, scanning and retouching of photographs and artwork.
Owner / operator of a freelance photography studio business based in Regina, Sask. Clients based across Western Canada from Manitoba to British Columbia. Shooting model testing boards and portfolios for overseas clients in Tokyo, Taipei, New York, LA. Local assignments based on retail, corporate business and company portfolios including musicians and artists. Clients have included Agrium, Cadillac Fairview, and Nutrimetics.
Design and Visual Communications