New York City Department of Transportation
New York City Department of Transportation from John Sheeran
New York City Department of Transportation

To drive drunk or not? It's always about personal choice. This campaign, which ran broadly across New York City, garnered three Telly Awards and a 2014 PR News "Platinum PR" Award. (When applicable, click the “magnifying glass” icon beneath images to view full-size.)

NYCDOT "Where To?" print ad #1
NYCDOT "Where To?" print ad #2
NYCDOT "Where To?" interactive infographic (screenshots)
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NYCDOT "Where To?/Get BAC NYC" smartphone app (screenshots)
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NYCDOT "Where To?" branded coasters (widely distributed in bars across New York City)
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New York City Department of Transportation

To drive drunk or not? It's always about personal choice. This campaign, which ran broadly across New York City, garnered three Telly Awards and a 2014 PR News "Platinum PR" Award. (When applicable, click the “magnifying glass” icon beneath images to view full-size.)

John Sheeran
Senior Copywriter Gaithersburg, MD