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RUFFIT - I like adventuring. I don't like just stay at home during weekend, my eyes should see something new look, dramatic or event maybe tragic, to heat my energy ha ha ha... really exited when I got this adventure shoe project.
Ruffit used the existing bottom. it is one of my shoes which created in so many various colorway and event in a mule version. it was Q1 2006 reebok collection.
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RUFFIT II - Continuing the success on the Ruffit, i got the project to create the next version for Q3 2006.
As gate keeper of proportion for all development creation, I have to revised all the first pullover. This job is not only identify & modify shell pattern to follow the concept, but also add something less on it. To me.. product also has a soul... parts... bones.. has details... circulation.. etc.

This Ruffit II was developed in Vietnam because of over capacity in Indonesia Development Center and we don't have the existing bottom.
I have to sent the complete packages to Vietnam and I supervised all the process through the RVS.
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Impulse Runner - Began from reebok strategy to Compete in middle price of the Running product market. My team assigned to make a decent standard of products with price point in attractive design. The final design approved with $11 Fob for $65 retail price. This model was successfull with orders over 500K prs only at Indonesia Factory.
The bottom has been using in so many new various upper models for long time.
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yellow germ - customing shoe was very popular during 2003 to 2006. I tried to applicated some ideas to join this In Trend.
event bussy with many works in R&D Development, sometimes I created something outside of role.
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seamless & new species - Rat inside seamless shoe / one piece upper.... (I was thinking to use silicon with hot pressed mold).
The second one is a story about new species on the galaxy.. using original model for to make 3D look character on shoe.
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Ruffit. This shoe still displayed on store after years from lounched, LOL. thanks to anyone who wore this shoes.

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