This bottle design captures the fun and witty personality of the Bluefly Brewery. The colorful fly splat creates a simple color-coded system making it easy to recognize your favorite bluefly brew.
The challenge for this bottle was to design an approachable label to introduce mead to mainstream shoppers on grocery store shelves (mead is made with a mix of fruit and honey instead of fermented grapes). The most prominent flavor is visually represented on a simple di-cut label. While the subtle notes of honey are apparent in every bottle, when brewed with fruit, it is the flavor of that fruit that shines through. The simplicity of the design represents the refined flavors of B Mead.
An eclectic mix of people gather at the Mudhouse for poetry readings, bands, open mic nights and of course, coffee. The shopâ€™s sense of humor is seen through playful copy-writing, and a pristine white design stained with a bold splat of coffee.