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Senior consumer insights analyst at Ziba
As a consumer insights specialist, JooYoung Oh provides consumer insights that lead organizations to innovative design strategies. She does this through using tools that help people express their dreams and desires, identifying patterns and insights, and translating those insights into actionable frameworks for concept generation. Through a multi-sensory approach she co-developed while at Lextant, she not only provides companies the understanding of current and ideal experience, but also how the ideal experiences can translate into metaphors and attributes with visual and tangible examples. She teaches these techniques through short and long term training courses and workshops in order to help companies incorporate design research and consumer-centered thinking into their company culture and innovation process. She is a frequent presenter at design conferences and design schools, sharing her knowledge in participatory design methods. Prior to starting her own consulting business in 2009, she was with Lextant where she gained years of experience of leading both domestic and international programs to gain consumer understanding for fortune 500 companies including Samsung mobile communication, Dell, P&G baby care & hair care, Cardinal Health, Kohler, Moen, Whirlpool, Kaz, Wilson’s Leather, Ethicon Endo Surgery, Respironics, Cordis, CheckFree, Nationwide Insurance, Wireless Generation.
Providing design research consultation on products, branding and interaction experience for not for profit and for profit organizations. Train teams and facilitate design research driven innovation process.
Brought a design perspective into a design research company that was primarily focused around human factors and cognitive psychology based research. Developd and implemented brand standard to be used throughout the company. Integral in the development and refinement of Lextant standard methodologies such as multi sensory stimulus participatory design research and ideal experience workshops. A leading member of Insight Translation offering that informs and inspires designers by providing understanding of current and ideal experience, and how the ideal experiences can translate into attributes. Artful at demonstrating how the translation can be applied with tangible, visual examples and translation workshops.
Primary clients include: Samsung mobile communication, Dell, P&G, Cardinal Health, Kohler, Moen, Whirlpool, Kaz, Ethicon Endo Surgery, Respironics, Nationwide Insurance
Conducted Experience Research in various markets, including Mexico, Brazil, Austria, and USA.
Developed experimental research methodologies and visually communicated research data and insights incorporating the client’s brand language.
Designed and produced promotional posters and banners for the department building and conferences that present a variety of product development processes. Organized a comprehensive slide library for student projects for use by faculty, students, and staff.
Developed content for LG Electronics website.
Conducted interface design, event planning, and communication with clients for Q-pid On-line Match Making site
Introduced art therapy to the hospital. Helped mentally ill people to express their emotions and experiences through a creative art process as part of their treatment.
Thesis project “Design Prescription” - a service of creating an innovative craft-acquiring experience with the ability to read the client through self-conducted research
Ceramic sculpture, ceramic plaster molding, and tile making.