In the past few years I have created compelling narratives in the form of a unique design, a cohesive collection, and impactful imagery that together tell a powerful brand story. A collection of these stories portray a lifestyle, and have defined the brands that I've worked for. I have worn many hats in the process; from defining the direction for a season or a story, to designing the product, sourcing and developing to refine it, to creating the lookbook imagery that will sell it. I have a breadth of experience, but a sharp focus when it comes to telling that special story.

Work Samples

  • Swiss-Made Limited Edition

  • High-tops

  • Super Bad Ass

Work History

  • Assoc. Creative Director - Diesel Timeframes & Jewelry, Karl Lagerfeld Watches

    - Create innovative and compelling assortments through storytelling in each design, capsule collection and lookbook imagery.
    - Oversee the design and development of new icons to push the brand forward.
    - Maintain a consistent message collaborating with Brand and Marketing.
    - Develop seasonal design direction and adhere to tight development timelines.
    - Manage the design teams for Diesel Timeframes and Jewelry, and Karl Lagerfeld Watches.

  • Founder/Organizer of Works of Heart

    - I created the first Works of Heart to improve employee engagement and creative thinking in my department. It has now grown to host over 100 pieces of art and 400 attendees.
    - The Works of Heart exhibit showcases the creative work of Fossil employees. Every piece is auctioned to raise funds and awareness for Big Thought, a non-profit that promotes art and creative education to neighborhood kids.
    - The yearly event raises over $20k to help fund Big Thought programs.
    - I contribute an art piece or two each year as well as being the main organizer.
    - http://www.fossilfoundation.org/worksofheart2014/

  • Senior Designer - Diesel Timeframes

    - Responsible for the design and development of Diesel timepieces for men and women, as well as managing the design and product development team.
    - Redefined the category's design language to a distinctive level through new designs and the expansion of existing platforms.
    - Designed, sourced and developed men's leather cuff accessories as a new business category for the Diesel brand.

  • Senior Designer - Fossil Trend

    • Fossil
    • May 2005 - Aug 2010 (5 years 3 months)

    - Manage a team in charge of the design and development of the "Trend" and "WatchBar" lines of Fossil watches, from trend research to production.
    - Created best-selling styles that defined the brand's "Modern Vintage" aesthetic
    - Worked on special technology projects like Sony Ericsson Bluetooth watch, OLED and Liquavista displays.

  • Contract designer

    • Philips
    • Jan 2005 - May 2005 (4 months)

    -Concept ideation and 3D modeling of electronics, interiors and POP.

  • Intern

    - Design and development for the Ryobi, Ridgid and Craftsman brands of powertools.

  • Interactive/Graphic designer

    -Responsible for conceptualizing and creating graphic and interactive media for a variety of clients.

Education

  • Georgia Institute of Technology

    • B.Sc. Industrial Design
    • 2000 - 2004

Specialties

Affiliations

IDSA

Awards

-IDSA Student Merit Award finalist. <p> -"Best in Show" award by IDSA Chapter for End of Year Show.

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