I create desirable products that become a market success by balancing user experience and brand vision. My work spans categories that include interactive design, fashion and electronics which gives me unique insight into the technical, practical and emotional aspects of a product. Trend research/Design direction: I tap into various sources of inspiration, market competition and technology to create clear and focused goals that push the brand and grow the bottom line. Ideation/concepting: With the user and her context in mind, I develop ideas that create emotional connections through function and appearance that have a lasting impression for the brand. Development/manufacturing: I have extensive experience sourcing, developing and manufacturing products in Asia in metals, plastics, leathers and some fabric. I am also involved in costing negotiations and tooling approvals.

Work Samples

Work History

  • Design & Development Manager - Diesel Timeframes & Jewelry

    • Fossil Group
    • Jan 2013 - Present (2 years 2 months)

    - Manage the design and product development teams for Diesel Timeframes and Jewelry.
    - Improve and create strategic design tools to improve the efficiency and impact of Diesel watch and jewelry products.

  • Senior Designer - DIESEL

    • Fossil Group
    • Aug 2010 - Jan 2013 (2 years 5 months)

    - Responsible for the design and development of Diesel timepieces for men and women.
    - Designed, sourced and developed men's leather cuff accessories as a new business category for the Diesel brand.

  • Senior Designer - Fossil Trend

    • Fossil
    • May 2005 - Aug 2010 (5 years 3 months)

    - Manage a team in charge of the design and development of the "Trend" and "WatchBar" lines of Fossil watches, from trend research to production.
    - Created best-sellers and styles that advance Fossil's brand image.
    - Worked on special technology projects like Bluetooth, OLED and Liquavista displays.

  • Contract designer

    • Philips
    • Jan 2005 - May 2005 (4 months)

    -Concept ideation and 3D modeling of electronics, interiors and POP.

  • Intern

    • Concept Center International (CCI)
    • Aug 2004 - Dec 2004 (4 months)

    - Design and development for the Ryobi, Ridgid and Craftsman brands of powertools.

  • Interactive/Graphic designer

    • Echo Visualization
    • Jul 2003 - Aug 2004 (1 year 1 month)

    -Responsible for conceptualizing and creating graphic and interactive media for a variety of clients.


  • Georgia Institute of Technology

    • B.Sc. Industrial Design
    • 2000 - 2004





-IDSA Student Merit Award finalist. <p> -"Best in Show" award by IDSA Chapter for End of Year Show.