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  • Jose Figueroa

    Principal Industrial Designer

    Dallas, TX

Over 13 years of experience in designing products from a variety of categories for different clients. 9 years of experience managing design and product development teams.

Work Samples

  • Swiss-Made Limited Edition

  • High-tops

  • Super Bad Ass

Work History

  • Principal Industrial Designer

  • Freelance Designer

    • Various clients
    • May 2004 - Present (13 years 7 months)

    Offer compelling solutions to various clients through user and market research in product categories including fitness equipment, softgoods and corporate identity.

  • Creative Director

    - Work with Senior Director in overseeing device UI/UX front-end development and design language.
    - Lead overall packaging design and development.
    - Manage stages of new hardware development process.
    - Oversee seasonal development and timeline. Instrumental in increasing assortment from a few devices to over 20 device and accessory SKUs.
    - Design beautiful useful devices that promote a healthy lifestyle.
    - Member of the “Design for the Future” committee for sustainability.

  • Founder/Organizer of Works of Heart

    - Founder of "Works of Heart"​, an art exhibit that showcases Fossil talent while raising funds for a noble cause.
    - Directly involved in planning, logistics and execution of the event through partnerships with Big Thought and Fossil Foundation.
    - Raise over $20k yearly to help fund Big Thought programs.
    ​- Featured in the "Fossil Unbound" website highlighting social entrepreneurs making a change.

  • Assoc. Creative Director - Diesel Timeframes & Jewelry, Karl Lagerfeld Watches

    - Aligning with the Diesel brand teams, drove design strategy that helped increase revenues from $75mil to $200mil in 4 years.
    - Developed a design language for both brands that leveraged brand values while carving out a unique space in the crowded watch market.
    - Designed iconic product that spoke the soul of the brand and generated significant sales (over $20mil/yr for the Daddies Series).
    - Developed planning tools to pinpoint design opportunities and track current development.
    - Initiated product stories and imagery that drove the brand message directly to the consumer through close partnership with marketing and brand.
    - Change leader, Master Trainer and Subject Matter Expert for the implementation and gradual improvement of Product Lifecycle Management software and processes. Advocate and voice for Design and Product Development issues and solutions.
    - Strived to inspire, promote teamwork and raise design expectations through design challenges, field trips and tools.

  • Senior Designer - Fossil Trend

    • Fossil
    • May 2005 - Aug 2010 (5 years 3 months)

    - Developed the physical and UI design of the first OLED watches in the fashion watch market.
    - Designed product that acted as a catalyst for the "Modern Vintage" cross-category Fossil brand story.
    - Managed design and product development teams in tandem to deliver innovation at target retail prices under tight timelines.
    - Part of the team that launched the first commercial smart watch for Sony Ericsson.

  • Contract designer

    • Philips
    • Jan 2005 - May 2005 (4 months)
  • Intern

  • Interactive/Graphic designer


  • Georgia Institute of Technology

    • B.Sc. Industrial Design
    • 2000 - 2004



-IDSA Student Merit Award finalist. <p> -"Best in Show" award by IDSA Chapter for End of Year Show.