Resumé

JOSE’ PROCHMANN

Joolimpio@msn.com
www.coroflot.com/josep
www.shoe-style-guide.com

Professional Profile:
Experienced footwear Designer/Product Developer able to plan, organize and manage any product line from concept through production. A strong track record building successful lines, all genders in different constructions. Able to research, interpret trends, develop, cost, merchandise to determine client needs that optimize profits, and facilitate marketing and financial success. Have extensive experience shopping trend markets throughout the world while traveling to overseas factories to supervise product development and production.


Concept Development & Design:Sketches ~ Spec Sheets ~ Colors & Materials ~ Production Placement & Strategy Travel for Trends~ Trend Broad Presentation and Merchandise Lines.


Development & Production: Sample Development & Production ~ Manufacturing Coordination ~ Quality Control ~ Knowledge of Footwear Constructions includes Cement, EVA, Molded, Injected, Slipper & Vulcanized


Career Highlights:
*Introduced an exciting household name NASCAR as a fashion contender
*Re-established innovative casual comfort footwear to the Azaleia line by designing and implementing better detailed shoes.
*Revitalized marketing campaigns with consistent ads for Azaleia. In FWN, at Shoe Shows, Fashion magazines with a total of $2.5m in ad campaign.
*Introduced the Liz Flex line, competitively priced, fashion, comfort moccasin- this shoe was extremely successful and was sold to major department stores including Nordstrom, Macys, East, Macys West, Federated and Dillard’s
*As a line builder for E.S. Originals, designed and sold over 1 million pairs of Fleece Slippers in one year for Old Navy Performance Fleece Program as seen on television.
*Created a complete line of vulcanized children’ shoes for J.C.Penney which generated significant retail success and wholesale reorders.
*Successfully resuscitated Elan-Polo’s floundering first cost casual canvas business, increasing sales dramatically in one year from 5m to 10m
*As a Senior Assistant Line Builder for Brown Shoe, designed and developed a Spectator pump which sold more than any other Spectator pump in the company’s history – 60,000 pairs in the first order

Employment History:

Dynasty Footwear Inc. Los Angeles, Ca. 2008 - Present
Women Designer/Product Development
Responsible for all aspects of shoe development …. From Concept to
Production, in all construction phases. Initiate trend research for upcoming season, trend forecasting, and color / material coordination. Partner with Design team to plan the Season Calendar; Shoe Shows as well as Vendor Meetings.
Develop and insure design team has appropriate details on samples for Vendor review. Facilitate our overseas development team with detailed sample spec sheets.
Approve all confirmation samples to ensure fit and customer qualifications. Partner with Costing Dept. in the development phase to negotiate the value of the shoe design to meet or exceed customer margins. Merchandise the line to fit each customer so, not to conflict patterns, and lines. Challenge and teach designers in product development team to exceed company expectations. Review company procedures and make proposals for cost effectiveness of the development team.
Review duty issues and make changes needed to fit legal measures. Schedule international travel for trends forecast, as well as, in the product development process visiting overseas offices and factories
Work with the following Brands to Private Labels : Gap, Old Navy, DSW, Kohl’s, JCP, Target, Sears, Shoe Carnival, Bass Pro Shops, Beals, PSS, Wal-Mart, Le Chateau., Avenue, Shoe Show.



Genius Fashion Inc. ( NASCAR ) , Beverly Hills , Cal.
Director of Product and Design 2006- 2008
Responsible for all aspects of shoe development …. From Concept to
Production, all constructions. Brought to retailers, fun, fashionable footwear that is different than all the sameness out there. Creating an awareness of NASCAR Brand being everyone’s lifestyle not just racing shoes , which in fact is 1/3 of our pop. Worked with China factories and Italian components from around the World. Responsible for High End to Mid-Tier to Mass Market. All constructions – from slippers to flip flops to lasted shoes to boots.


Dynasty Footwear Inc. Los Angeles , Cal.
Women Designer/Product Development 2005-2006
Direct, supervise and teach product development team in First Cost in
conjunction with working with Brands develop their lines. Has taken Dynasty mid tier business and revitalized the strengths. Work with overseas team members to achieve these goals. Work from concept to production, to maximize quality standards customers deserve. Work with factories around the world.


Azaleia USA, St. Louis, MO. 2001- 2005
Director of Product / Director of Marketing
Supervise and direct product for the Brand and First Cost lines in conjunction with marketing research and implementation to increase market share. Refocused the Brand, making it more desirably and flexible. Was recognized in Voce S/A – Brazilian business week as international shoe designer. FWN has used several of my shoes as trend ideas. Was given added responsibility to design and implement the Europe line thoroughly researching the European market and the Azaleias customers. Build catalogue business with Monterey Bay and Cold Water Creek.


Liz Claiborne Shoes, Jacksonville, FL. 2000- 2001
Director of Product Liz Flex and Liz Sport
Designed and research, development and manufacturing of new and emerging Products for Liz Flex and Liz Sport lines. Including mentoring Chinese staff on how to intergrade better components to the designs and communicate effectively.

E.S. Originals, New York, NY 1995- 2000
Designer/Line Builder Junior Casual
Worked with buyers to create private label products for clients including Etienne Aigner, Daniel Green, May Co., Old Navy, Sears, JCP, ESNY, Gloria
Vanderbilt and Lycra. Was able to implement branded quality control parameters to unbranded shoes by creating quality control standards. Also, created flexibility to the lines – both Branded / Unbranded.


Elan-Polo Inc., St. Louis, MO. 1994- 1995
Designer/Line Builder Junior Casual
Responsible for the vulcanized and injected division, including several genders. Rehired to regain a better foothold on the children’s unbranded business in PSS, Wal-Mart, Target, JBaker, Kmart. Etc.


Lowell Shoe, Hudson, MA. 1993-1994
Designer Comfort
Designed products for Nurse Mates and Soft Spots including the introduction of Garden Spots -- a vulcanized comfort line. Was asked by CEO to interject new creative ideas to other Brands like HHBrown, Caroline Boot, Puddle Jumpers, and Rock Mocs -- to add appeal, fashion and comfort.

Elan-Polo Inc., St. Louis, MO. 1992-1993
Designer Junior Causal
Created and managed several lines from concept through production. Mentored other Line builders on making fashion presentations, sales meeting, and more. Successful, in turn, increasing sales figures, from 5m to 10m.


Brown Shoe Company, Connie Division, St. Louis, MO. 1987-1992
Senior Assistant Line Builder
Researched and developed new product including casual, sandals, boots, dress And evening footwear. Was the youngest executive to accumulate responsibility, and line build The Commuters, casuals, boots, and sandal lines out of Brazil, Italy, Spain, Uruguay and USA.

Brown Shoe Company, Naturalizer Division, St. Louis, MO. 1981-1987
Retail Sales Representative
Achieved several awards by surpassing sales figures while paying way through Cal Poly Pomona University. Gained confidence and respect from Senior Executives; was transferred to become a line builder /designer. All expenses paid.


Education:
California State Polytechnic University, Pomona, CA.

Bachelor of Science ----- Business Management and Human Resources

Language Skills: Fluent in Portuguese, understand a little Mandarin

Computer Skills: Microsoft Word, Excel, E-mail, Photo Shop, Power Point and Internet.

Projects by jose prochmann

Junior Bows
8 Files

Victoria Secret Shoe designs
7 Files

Fashion Boards Fall Winter
5 Files

Animal
9 Files

high up there
4 Files

Nascar shoe designs
7 Files

Unity shoe designs
6 Files

Dress Up
5 Files

wedges
8 Files

boots
17 Files

other fun ideas
12 Files

canvas
12 Files

flip flop driver designs
7 Files

jellies
5 Files

molded casuals sport
9 Files

casuals
6 Files

kids
9 Files

more kids 1
13 Files

purses
6 Files

purses 1
7 Files

My Sketches
27 Files

Flats
10 Files