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director of product design at dynasty
True shoe designer & product development veteran who has passion for shoes and is not afraid to jump in and fully utilize my skills and talent to help others. Career Highlights: *Inventor of specific Design and Construction Patents for Dynasty exclusivity. *Consistent track record in retail sales margins for all Dynasty customers, in all categories of footwear in which increased and retained business partners. *Introduced an exciting household name NASCAR as a fashion contender in the Branded market place. *Re-established innovative Casual Comfort Azaleia Brand by designing the USA and European lines simultaneously. *Revitalized marketing campaigns with innovative ads for Azaleia Brand in FWN, Shoe Shows, Fashion magazines with a total of $2.5m in ad campaign with award results. *Designed from concept to production the Liz Flex line, competitively priced, fashion, comfort with extremely success which was sold to major department stores like Nordstrom, Macys, East, Macys West, Federated and Dillard’s *As a line builder for E.S. Originals, designed and sold over 1 million pairs of Fleece Slippers in one year for Old Navy Performance Fleece Program as seen on television. *Created a complete line of vulcanized children’s shoes for J.C.Penney which generated significant retail success and wholesale reorders for E.S. Originals *Successfully resuscitated Elan-Polo’s floundering first cost casual canvas business, by designing from concept to production which increased sales dramatically. *Senior Assistant Line Builder for Brown Shoe, designed and developed a Spectator pump which sold more than any other in company’s history – 60,000prs first order.
Victoria Secret Shoe designs
Fashion Boards Fall Winter
Dynasty Footwear Inc. Los Angeles, Cal. 2008 - Present
Director of Product Design/Product Development
*Responsible for all aspects of shoe development …. From Concept to
Production, all construction types; includes design and construction patents inventions.
*Initiate trend research for upcoming season, trend forecasting, and color / material coordination.
*Partner with Design team to plan the Season Calendar; Shoe Shows as well as Vendor Meetings and presentation.
*Develop and insure design team has appropriate details on samples for Vendor review.
*Facilitate our overseas development team with detailed sample spec sheets.
*Partner with confirmation Dept. to ensure fit and customer qualifications are obtained.
*Merchandise the line to fit each customer so, not to conflict patterns, and lines. *Challenge and teach designers in product development team to exceed company expectations.
*Review company procedures and make proposals for cost effectiveness of the development team and overseas team.
*Review shoe duty issues and make changes needed to fit legal measures.
*Schedule international travel for trends forecast, as well as, in the product development process visiting overseas offices and factories
*Work with the following Brands to Private Labels : Gap, Old Navy, DSW, Kohl’s, JCP, Target, Sears, Shoe Carnival, Bass Pro Shops, Beals, PSS, Wal-Mart, Le Chateau., Avenue, Shoe Show, Forever21, O’NEILL , Ross
*Responsible for all aspects of Branded shoe development …. From Concept to
Production, all constructions.
*Created an awareness of NASCAR Brand being everyone’s lifestyle not just racing shoes, which in fact is 1/3 of the USA pop.
*Working with China factories and quality Italian components from around the World to maximize features of the Brand.
*Work closely with NASCAR management to bring a successful High End to Mid-Tier to Mass Market.
*Design, supervise and teach product development team while building Branded and First Cost lines
*Work with overseas team members to achieve and exceed company goals with all designs and constructions.
*Work with Confirmation team to ensure customer requirements are exceeded.
*Designed from concept to production the USA and European Branded casual lines.
*Direct product Brand and First Cost lines in conjunction.
*As Director of Marketing gave life to Brand by working with international advertising teams.
*Received Honors and Award for the Marketing ad campaign “The Girl on the Bike”
* Was recognized in Voce S/A – Brazilian business week as international shoe designer.
*FWN has used several of my shoes as trend ideas.
*Build catalogue business with Monterey Bay and Cold Water Creek.
*Design and Develop form concept to production the Liz Sport Line.
*Created and introduced the Liz Sport athletic leisure line
*Mentored the Chinese product team to better integrate high grade components in
shoe making process from the design to production phase.
*Designed and built the Junior Causal lines as well as the kids’ causal lines.
*Worked with buyers to create their Branded or First Cost lines.
*Set up the Casual division CFM sample process to fit all customer needs.
*Worked with the following customers Etienne Aigner, Daniel Green, May Co., Old
Navy, Sears, JCP, ESNY, Gloria Vanderblit and Lycra.
*Responsible for all the vulcanized and injected designs from concept to production.
*Designed for several genders.
*Was asked to come back and regain a better foothold on the children’s Unbranded business at PSS, Wal-Mart, Target, Jbaker, Kmart, etc.
*Designed from concept to production the Branded Nurse Mates and Soft Spots line.
*Introduced a new vulcanized line Garden Spots that became very desirable.
* Was asked by CEO to interject new creative ideas to other company Brands like HHBrown, Caroline Boot, Puddle Jumpers, and Rock Mocs -- to add appeal, fashion and comfort.
*Designed and created from concept to production all the causal lines for Vulcanized, Injected and EVA programs.
*Mentored sales staff on making fashion presentation while selling company product.
*Was able to turn the division around with an increase in sales , from 5 m to 10 m.
*Researched and developed new Branded product including casuals, boots, dress and evening footwear.
*Was the youngest executive to accumulate responsibility and line build, The Commuters, casuals, boots, and sandal lines out of Brazil, Italy, Spain, Uruguay and USA.
*Achieved several awards by surpassing sales figures while paying way through Cal Poly Pomona University. Gained confidence and respect from Senior Executives; was transferred to become a Branded line builder /designer. All expenses paid.
Worked at Naturalizer West Shoe store to pay for my degree at the same time getting the knowledge needed in retail like customer wants and needs, shoe fit, merchandising,etc. I was able to practice what I learned at school; and see at work the outcome .... Real Life Approach !!