True shoe designer & product development veteran who is not afraid to jump in and fully utilize my skills and talent to help others. SOME CAREER HIGHLIGHTS : *Introduced an exciting household name NASCAR as a fashion contender *Re-established innovative casual comfort footwear to the Azaleia line by designing and implementing better detailed shoes. *Revitalized marketing campaigns with consistent ads for Azaleia. In FWN, at Shoe Shows, Fashion magazines with a total of $2.5m in ad campaign. *Introduced the Liz Flex line, competitively priced, fashion, comfort moccasin- this shoe was extremely successful and was sold to major department stores including Nordstrom, Macys, East, Macys West, Federated and Dillard’s *As a line builder for E.S. Originals, designed and sold over 1 million pairs of Fleece Slippers in one year for Old Navy Performance Fleece Program as seen on television. *Created a complete line of vulcanized children’s shoes for J.C.Penney which generated significant retail success and wholesale reorders. *Successfully resuscitated Elan-Polo’s floundering first cost casual canvas business, increasing sales dramatically in one year from 5m to 10m *As a Senior Assistant Line Builder for Brown Shoe, designed and developed a Spectator pump which sold more than any other Spectator pump in the company’s history – 60,000 pairs in the first order.

Work Samples

  • Junior Bows

  • Victoria Secret Shoe designs

  • Fashion Boards Fall Winter

Work History

  • Director of Women Design /Product Development

    • Dynasty Footwear
    • Jan 2008 - Present (6 years 3 months)

    Women Designer/Product Development
    *Responsible for all aspects of shoe development …. From Concept to
    Production, all construction types.
    *Initiate trend research for upcoming season, trend forecasting, and color / material coordination.
    *Partner with Design team to plan the Season Calendar; Shoe Shows as well as Vendor Meetings and presentation.
    *Develop and insure design team has appropriate details on samples for Vendor review.
    *Facilitate our overseas development team with detailed sample spec sheets.
    *Partner with confirmation Dept. to ensure fit and customer qualifications are obtained.
    *Merchandise the line to fit each customer so, not to conflict patterns, and lines. *Challenge and teach designers in product development team to exceed company expectations.
    *Review company procedures and make proposals for cost effectiveness of the development team and overseas team.
    *Review shoe duty issues and make changes needed to fit legal measures.
    *Schedule international travel for trends forecast, as well as, in the product development process visiting overseas offices and factories
    *Work with the following Brands to Private Labels : Gap, Old Navy, DSW, Kohl’s, JCP, Target, Sears, Shoe Carnival, Bass Pro Shops, Beals, PSS, Wal-Mart, Le Chateau., Avenue, Shoe Show.

  • Branded Director of Design and Product Development

    • Genius Fashion Inc.
    • Jan 2006 - Jan 2008 (2 years)

    *Responsible for all aspects of Branded shoe development …. From Concept to
    Production, all constructions.
    *Created an awareness of NASCAR Brand being everyone’s lifestyle not just racing shoes, which in fact is 1/3 of the USA pop.
    *Working with China factories and quality Italian components from around the World to maximize features of the Brand.
    *Work closely with NASCAR management to bring a successful High End to Mid-Tier to Mass Market.

  • Women Designer / Product Development

    • Dynasty Footwear
    • Jan 2005 - Jan 2006 (1 year)

    *Design, supervise and teach product development team while building Branded and First Cost lines
    *Work with overseas team members to achieve and exceed company goals with all designs and constructions.
    *Work with Confirmation team to ensure customer requirements are exceeded.

  • Branded Director of Product / Director of Marketing

    • Calçados Azaleia SA
    • Jan 2001 - Jan 2005 (4 years)

    *Designed from concept to production the USA and European Branded casual lines.
    *Direct product Brand and First Cost lines in conjunction.
    *As Director of Marketing gave life to Brand by working with international advertising teams.
    *Received Honors and Award for the Marketing ad campaign “The Girl on the Bike”
    * Was recognized in Voce S/A – Brazilian business week as international shoe designer.
    *FWN has used several of my shoes as trend ideas.
    *Build catalogue business with Monterey Bay and Cold Water Creek.

  • Branded Director of Product Liz Flex and Liz Sport

    • Liz Claiborne Shoes
    • Jan 2000 - Jan 2001 (1 year)

    *Design and Develop form concept to production the Liz Sport Line.
    *Created and introduced the Liz Sport athletic leisure line
    *Mentored the Chinese product team to better integrate high grade components in
    shoe making process from the design to production phase.

  • Line Builder for Junior Causals and Kids

    • E.S.Originals Inc
    • Jan 1995 - Jan 2000 (5 years)

    *Designed and built the Junior Causal lines as well as the kids’ causal lines.
    *Worked with buyers to create their Branded or First Cost lines.
    *Set up the Casual division CFM sample process to fit all customer needs.
    *Worked with the following customers Etienne Aigner, Daniel Green, May Co., Old
    Navy, Sears, JCP, ESNY, Gloria Vanderblit and Lycra.

  • Line Builder for Junior Causals

    • Elan-Polo
    • Jan 1994 - Jan 1995 (1 year)

    *Responsible for all the vulcanized and injected designs from concept to production.
    *Designed for several genders.
    *Was asked to come back and regain a better foothold on the children’s Unbranded business at PSS, Wal-Mart, Target, Jbaker, Kmart, etc.

  • Branded Line Builder Comfort

    • Lowell Shoe, Division of HH Brown Shoe Co.
    • Jan 1993 - Jan 1994 (1 year)

    *Designed from concept to production the Branded Nurse Mates and Soft Spots line.
    *Introduced a new vulcanized line Garden Spots that became very desirable.
    * Was asked by CEO to interject new creative ideas to other company Brands like HHBrown, Caroline Boot, Puddle Jumpers, and Rock Mocs -- to add appeal, fashion and comfort.

  • Line Builder for Junior Causals

    • Elan-Polo Inc.
    • Jan 1992 - Jan 1993 (1 year)

    *Designed and created from concept to production all the causal lines for Vulcanized, Injected and EVA programs.
    *Mentored sales staff on making fashion presentation while selling company product.
    *Was able to turn the division around with an increase in sales , from 5 m to 10 m.

  • Branded Senior Assistant Line Builder

    • Brown Shoe Company, Connie Division
    • Jan 1987 - Jan 1992 (5 years)

    *Researched and developed new Branded product including casuals, boots, dress and evening footwear.
    *Was the youngest executive to accumulate responsibility and line build, The Commuters, casuals, boots, and sandal lines out of Brazil, Italy, Spain, Uruguay and USA.

  • Retail Sales Representative

    • Brown Shoe Company, Naturalizer Division West Coast Retail
    • Jan 1981 - Jan 1987 (6 years)

    *Achieved several awards by surpassing sales figures while paying way through Cal Poly Pomona University. Gained confidence and respect from Senior Executives; was transferred to become a Branded line builder /designer. All expenses paid.

Education

  • Cal Poly Pomona

    • Businesse Management Human Resources
    • 1981 - 1987

    Worked at Naturalizer West Shoe store to pay for my degree at the same time getting the knowledge needed in retail like customer wants and needs, shoe fit, merchandising,etc. I was able to practice what I learned at school; and see at work the outcome .... Real Life Approach !!

Specialties

Awards

Designed and sold over 1 M prs Slippers / Old Navy Performance Fleece Program. Elan-Polo’s floundering FC cvs biz, increase sales 5m to 10m a year . Brown Shoe, designed / developed Spectator pump sold more than any Spectator in company’s history 60,000 prs first order

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