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Joseph Feldman / Toy Design / Sculpture
Los Angeles, CA
I am a toy designer specializing in the brainstorming, design and development of mechanical toy features and in the fabrication of mechanical toy prototypes and breadboards; and I am a sculptor who builds kinetic assemblages that move and make noise.
Los Angeles, CA 90036
Freelance Toy Designer
Design and fabrication of prototypes of mechanical and interactive toy concepts; August 2007 to present.
Design Engineer, MGA Entertainment
Designed mechanical and interactive features for Bratz fashion dolls, Babyz large dolls, small dolls and plush; acted as a consultant to several other departments in the company to study feasibility of and assist in the design of feature concepts; worked closely with and traveled to Asia to develop concepts with engineering staff at offices in Hong Kong and model shop in China; 2004-2007.
Staff Designer, Mattel, Inc.
Designed mechanical and interactive concepts for Barbie, Disney Classics dolls, and other brands; listed as sole inventor on several patents for features invented for Mattel; worked with marketing, research, costing, engineering and other departments to develop these concepts for manufacturing; built working prototypes of these concepts; acted as a resource for other designers to assist in the feasibility and design of features; 1993-2004.
Mattel Special Projects:
Project Platypus; One of twelve people selected from different departments throughout
Mattel to participate in an experimental group design process; developed a line of
interactive preschool learning toys.
Designer-in-residence, Mattel Doll Lab, at the Massachusetts Institute of Technology Media
Lab; Temporarily relocated to Cambridge, MA by Mattel to work with students and faculty in
the graduate research programs at the MIT Media Lab, to investigate new technologies for
Designer, Hasbro, Inc.; Researched and developed mechanical and technical toy concepts for Hasbro and Playskool divisions and built working prototypes of concepts; 1986-1989.
Designer, Tomy Toys, Inc.; Designed and built mechanical toy prototypes; 1985-1986.
Children's’ Furniture Designer, H.U.D.D.L.E., Inc.; Researched, designed and developed children's furniture and play equipment, and constructed full size prototypes; produced graphic and written instructions for consumer assembly of products; 1980-1985.
Bachelor of Arts, University of California, Berkeley, CA.
Master of Architecture, University of California, Berkeley, CA.
University of California at Berkeley