Bloom Logo - Bloom is a behavioral sustainability company who needed a logo representing its mission. The transition from a water droplet to a leaf represents saving water saves the planet. Additionally, lower case letters were used to suggest youthfulness, growth, and on the move.
Bloom: Product Line - The available drinkable water is not enough to sustain daily human consumption behaviors, resulting in the need for a change in conservation products. By focusing on changing the behaviors of resource consumption through bringing awareness to the user's habits conserves resources. I led a team of 4 designers in developing a family of products which will interact with the user and the other products, in addition to developing a business plan for Bloom including the product implementation cycle.
Bloom: Implementation - The available drinkable water is not enough to sustain daily human consumption behaviors, resulting in the need for a change in conservation products. By focusing on changing the behaviors of resource consumption through bringing awareness to the user's habits conserves resources. I led a team of 4 designers in developing a family of products which will interact with the user and the other products, in addition to developing a business plan for Bloom including the product implementation cycle.
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Bloom Water Conservation