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MFA Thesis Caliente The Game of Emotional Measures
Please Click on PDF to view - Business Strategy and
Consumer Behavior
This tool is a new methodology for industrial designers and marketers that incorporate strategies found within games to help them understand the emotional impact and appeal of consumer products. Because games can be configured to mimic real life situations, real life behaviors can be generated uncovering the raw emotions of the consumers initial reaction with a product in a quantifiable manner.