Kogu Masamune: This project was a complete branding overhaul, including logo and product design. You are looking at an excerpt from the branding guide.
Kogu Masamune: Branding call out for one of the many Kogu products.
Excel Sports: CrossVegas brought UCI Cyclocross racing to the US and this is the logo that started it all.
Excel Sports: The CrossVegas logo in color as part of a shirt idea that we implemented for the event.
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Excel Sports: The first CrossVegas race was sponsored by Excel Sports Boulder. I designed and implemented the start finish design and construction.
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Assos: Retail display Fixture. I designed and fabricated the Logo inspired hang rail.
Assos: Retail display fixtures. The design replicates the shape of the Assos logo. I was able to design and fabricate the display.
Assos: Assos Pro Shop logo. The 1/2 inch acrylic logo was laser cut locally and installed into Excel Sports Boulder. I developed design and worked with the manufacturer.
Assos: The logo prior to removing the protective coatings.
Mavic: Mavic started a "Demo Center" program and I developed the acrylic signs associated with this location.
Mavic: the demo center in this location has a Mavic Roof Rack inspired wheel display, digital display and a "Mavic Heritage" Background. The background incorporates hundreds of photographs from the history of Mavic in cycling. I provided Creative direction for the background, designed the acrylic logos and designed and fabricated the roof rack portion of the display.
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Branding
Josh McGuckin
Photographer/Creative director/Project Manager/ID Wheat Ridge, CO