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Club Monaco, Hong Kong
Club Monaco in the IFC in Hong Kong. My first non-internal branding project with Leovation was to create a simple interactive touch screen design and interface to lead users through a "road map" of summer fashion styles. The map makes use of Club Monaco's latest brand fashion shoot in Joshua Tree, California. After the user travels through the map, she can input her details in a custom contact interface to stay on top of the latest news from Club Monaco.
The touch table was first used as a fashion launch in the store to attract guests to a brand experience point during the show, but do to a high volume of success, the store kept the multi-touch table for months.
