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Creative Director/ Art
Santa Monica, CA
Santa Monica, CA
S Joshua Elkin has a decade of experience creating print and digital advertising, website and application design and creative team management for Fortune 500 clients at top-tier creative agencies in New York and Los Angeles. Offering a range of skills featuring digital and print art direction and illustration, Josh is an expert in Photoshop, Illustrator, Indesign, Animate (Flash) and InVision with expert knowledge of reproduction techniques for both print and digital production as well as and client-facing creative presentations and pitches. Josh has been the creative lead on key enterprise web applications, national print and digital advertising campaigns, brand identity, interactive spaces including prototypes, animation and illustration for National Geographic Channels, FOX, Levi’s, ALDO, Victoria’s Secret, NYSE Euronext, Genentech and Abbott.
Brand Identity Designer & Illustration
UI / UX Design Specialist
E-commerce Art Director
Art Director for medical papers, presentations and interactive spaces with special attention to scientific graphs, layouts, typography, scientific notation and legibility for Abbott.
Partnering with the client, I created the brand identity and logo from concept to final art. Then I created the look and feel, layout, design and prototype for the mobile application start-up.
Offering independent creative direction, brand identity, creative writing, layout & design, illustration, motion & development, responsive web design & advertising, UI/UX, prototyping & development.
Enterprise application design team leader conducting fact gathering meetings, white boards, wireframes, concept, design, prototype. Partnered with client, presented to key stakeholders for approval and created style guide for development and multiple page PDFs explaining UI/UX rationale and offering interactive direction.
Creative lead focused on The Cosmopolitan Hotel, Avery, Toyota Racing and Mazda Mexico. Client-facing and hands-on, leading multiple small teams of art directors, senior writers, visual designers and UX designers.
Interactive design and direction, development, animation, video, brand identity and illustration.
I need to know how artists of the past succeeded. I delved deep into American Abstract Painting and both the Italian and Dutch Renaissances, gaining intimate knowledge of deKooning, Botticelli and Rembrandt van Rijn. Then I became inspired to paint again, creating over ten large scale abstractions plus another dozen portraits. Enrolled in Electronic Art, I conceived of, programmed and physically built a unique electronic music controller called 'Airscratch' which has the potential to change the way we listen to music.
Three year intense education in the 360˚ of print design; Typography, Reproduction Techniques, Brand Identity, Magazine Layout, Illustration, Photography, Sculpture, Print Making, Painting.
Summer Studies in Architecture Studio and Brand Identity using Adobe Illustrator.