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S Joshua Elkin
ACD/Art, UI/UX Design Lead
Santa Monica, CA
Santa Monica, CA
Josh has over a decade of experience creating advertising and interactive design at creative agencies in New York and Los Angeles. Most recently he has designed business applications for National Geographic Channels, FOX Network Group and trade booth design and advertising for Genentech. Joshua is client-facing and acts as the interface between executives and the creative department. He leads print and digital advertising, interactive and e-commerce teams of Art directors, UX, Copy, Strategy and Developers. The designer's cornerstone is a three year print graphic design education with emphasis on typography. Joshua has been the creative lead on key enterprise web applications, advertising campaigns both print and digital, brand identity, interactive spaces, animation and illustration for creative agencies and Fortune 500 clients.
CD: Brand Identity, Concept, Illustration
AD: Web Concept, Design, Style Guide
UI/UX: App Concept, Design, Prototype
Partnering with the client, I created the brand identity and logo from concept to final art. Then I created the look and feel, layout, design and prototype for the mobile application start-up.
Independently providing creative services to top-tier digital shops, start-ups and Fortune 500 clients. I offer creative direction, brand identity, creative writing, layout & design, illustration, motion & development, responsive web design & responsive web advertising, interactive art direction, UI/UX, prototyping & development.
Enterprise application design team leader conducting fact gathering meetings, white boards, wireframes, concept, design, prototype. Partnered with client, presented to key stakeholders for approval and created style guide for development and multiple page PDFs explaining UI/UX rationale and offering interactive direction.
Creative lead focused on The Cosmopolitan Hotel, Avery, Toyota Racing and Mazda Mexico. Client-facing and hands-on, leading multiple small teams of art directors, senior writers, visual designers and UX designers.
Interactive design and direction, development, animation, video, brand identity and illustration.
I need to know how artists of the past succeeded. I delved deep into American Abstract Painting and both the Italian and Dutch Renaissances, gaining intimate knowledge of deKooning, Botticelli and Rembrandt van Rijn. Then I became inspired to paint again, creating over ten large scale abstractions plus another dozen portraits. Enrolled in Electronic Art, I conceived of, programmed and physically built a unique electronic music controller called 'Airscratch' which has the potential to change the way we listen to music.
Three year intense education in the 360˚ of print design; Typography, Reproduction Techniques, Brand Identity, Magazine Layout, Illustration, Photography, Sculpture, Print Making, Painting.
Summer Studies in Architecture Studio and Brand Identity using Adobe Illustrator.