Adams Flea & Tick Freedom - After a few months of initial work, I was given the assignment to completely re-brand Adams Flea & Tick Control. They needed a clear way to present their 3-Step Process to eliminating fleas & ticks. Here's what I came up with. The dog and the house are actually two separate photos compiled in Photoshop. The text and illustrations were completed in Illustrator.
PETCO Circular - Here I've taken PETCO's in-store circular, which is quite cluttered and unattractive, and redesigned the entire layout to focus on large packages with clear price points. The result is a much cleaner, easier to read spread.
Be A Hero (Pedigree) - Here is a campaign I designed for the Pedigree Adoption Drive. My initial title was "Be a Hero" but the copy clearance folks changed it... (sigh). The background was constructed in Photoshop. The dog is actually masked out of its original background and placed on solid black. Check out the hair detail in the mask.
Cans for Canines (Pedigree)
Whiskas Cat Adoption
PETC Store Signage
PETCO Snack and Treat Aisle - Here the task was to create signage that differentiated the different types of dog snacks offered at PETCO. I developed a set of colored icons as a quick visual reference for the separate categories. Then I created blade signs (seen here), shelf talkers and floor graphics to hang near each section of treats.