- SEEING IS BELIEVING - _an art-based idealist Senior Art Director with conceptual mind _seeking perfection in all aspect _believe in transformation _ a mainstream advertising guy with BTL & digital knowledge _worked with iconic brands such as Tourism Malaysia, Malaysia Airline, Watsons, Modenas, MERCK, Heinz, Wangsa Walk Mall and Sime Darby Property.

Work Samples

  • _Work

  • _Initiative

  • _TVC

Work History

Joshua Tien is my name a ATL, BTL & Digital guy. On my age of 42 with a lovely family is my biggest motivation / achievement in my life. Besides that, I've come with an armoury of advertising experience spanning more than a decade, I have proven my artistic prowess, particularly in ideas, conceptualization, art direction, branding practice and designing. Formulating winning creative campaigns is my forte, having handled a spectrum of clients spanning in leisure, FMCG, retail, property, pharmaceutical and others. I had ‘made it happen’ for clients including Tourism Malaysia, Watson, Wangsa Walk Mall, Sungei Wang, Malaysia Airline Berhad, Secret Garden, MERCK, Dairy Champ, SIME Darby, Westport and other clienteles. Current Employer: Agency: _Impact Creations Sdn Bhd (subsidiary of Impact Challenger Sdn Bhd) Date Joined: _2011 till present Industry: _Advertising, Event & Media Position: _Senior Art Director Jobscope: _From brief to ideas, conceptualization & art direction for visual design, photography & TVC. Client: _Tourism Malaysia_Watsons_Wangsa Walk_Sungei Wang_The Scott Garden_Karisma Institute Workshop Training: 2012 SHiNE Training - Empowering the next generation of ad People Training Provider - 95% Academy Program Partner - 4As Malaysia Strength: * Concept & Idea in ATL, BTL & Digital * Strategy Thinking * Web & Graphic Design * Art / Creative Direction * Production for TV commercial / Offline, Online & photography 3 Former Employers: Agency: _CRN 2006 - 2008_KHK Advertising from 2008 - 2010_Brandscape 6 months contract 2010 - 2011 ~ SEEING IS BELIEVING ~ Campaigns: * Tourism Malaysia Domestic Market - 2014 Visit Malaysia Year, GP Sale, MegaSale, International Shoe Festival, Year End Sale, Floral Parade & Malaysia Contemporary Art Tourism * Watson - 2014 Say YES To Watsons Brand & 2012 Pure Beauty series * Sungei Wang - Shop & Win Contest * Wangsa Walk Mall - 2014 Chinese New Year / Spring of Prosperity & 2013 Guess & Win * Malaysia Airline - Non-stop Convenient & A330 Airbus Launch * Secret Garden - Secret to A Beautiful Body, Awaken Your Senses & Inner Beauty (TVC) * Ngan Yin Cap Tangan Peanut - No Chinese New Year without Ngan Yin * Merck - Bion3 Essential Vitamins, Diary Cham, Ngan Yin & Westport * Sime Darby - Turnberry Villas


  • Malaysia Institute of Art

    • Diploma Graphic Design / Advertising
    • 1992 - 1994



2012 SHiNE by 95% Academy. Programme Partner - 4As.