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  • Joshua Tien

    Senior Art Director

    Kuala Lumpur, Malaysia

- SEEING IS BELIEVING - _an idealist art-based Senior Art Director for mainstream advertising, BTL and digital. _seeking perfection in all aspect _believe in transformation _worked with iconic brands such as Proton Holding Berhad, Malaysia Airline, Tourism Malaysia, Macao Tourism, Equatorial, Bridgestone, Alicafe, Fisherman's Friends, Gardenia, Blackmores Malaysia & Singapore, Eastspring Prudential, Watsons, Modenas and etc. _Pitch and Won: FlyKLIA (CI Branding), EntoGenex (Non-toxic Pesticides), Bridgestone (Asia-Pac) and Equatorial (Hospitality Industry). _https://www.linkedin.com/in/jt4creative

Work Samples

  • _Work

  • _Initiative

  • _TVC

Work History

Joshua Tien is my name a mainstream advertising, BTL & Digital guy. On my age of 43 with a lovely family is my biggest motivation / achievement in my life. Besides that, I've come with an armoury of advertising experience spanning more than a decade, I have proven my artistic prowess, particularly in ideas, conceptualization, art direction, branding practice and designing. Formulating winning creative campaigns is my forte, having handled a spectrum of clients spanning in leisure, automotive, FMCG, retail, property, banking, fund investment, pharmaceutical and others. I had ‘made it happen’ for clients including Genki, Toshiba, Salonpas, JNTO (Japan Tourism), Mitsubishi, Boon Siew (Honda Bike), Proton Holding Berhad, Tourism Malaysia, Malaysia Airline Berhad, Macao Tourism, Equatorial, Bridgestone, Gardenia, Alicafe, Fisherman's Friend, Watson, Blackmores Malaysia and Singapore, Eastspring Prudential, CIMB and more. Contact: Tel: 012 3911 656 email: joshua2368@yahoo.com Current Employer: Agency: ASATSU-DK (Malaysia) Industry: Advertising Position: Senior Art Director Former Employers: ISC Innovators Sdn Bhd 2016 - 2017 | Oxygen Advertising Sdn Bhd 2015 - 2015 | Impact Creations Sdn Bhd (subsidiary of Impact Challenger Sdn Bhd) 2011 - 2014 | Brandscape by contract 2010 - 2011 | KHK Advertising from 2008 - 2010 Workshop Training: 2012 SHiNE Training - Empowering the next generation of ad People Training Provider - 95% Academy Program Partner - 4As Malaysia Strength: * Concept & Idea in ATL, BTL & Digital * Strategy Thinking * Web & Graphic Design * Art / Creative Direction * Production for TV commercial / Offline, Online & photography Campaign Work: *Proton Holdings Berhad: 2016 Perdana Launch & 2016 Persona Launch *Power Roots: Alicafe - Pekat & Caramel Campaign, Rahsia Campaign & Kocak-Kocak Campaign *Fisherman's Friend: Kuat dan Menyegarkan Campaign with Zul Arifin *Gardenia: Delicia Chocolate Spread Campaign *Blackmores: https://www.facebook.com/BlackmoresMalaysia #mostbeautiful https://www.youtube.com/watch?v=3oOVKRye57U https://www.facebook.com/video.php?v=852307544788115 MyHealthPartner https://www.facebook.com/BlackmoresMalaysia/app_671043052974687 *CIMB: Publlika and BSC 30% cash back (ambient design) *LBS: https://www.facebook.com/LBSBinaGroup *Eastspring ex-japan target fund/Sweet Returns *Transit Hotel Branding and website www.hoteltransitkl.com * Scania 2015 Campaign Pitch * Tourism Malaysia Domestic Market - 2014 Visit Malaysia Year, GP Sale, MegaSale, International Shoe Festival, Year End Sale, Floral Parade & Malaysia Contemporary Art Tourism * Watson - 2014 Say YES To Watsons Brand & 2012 Pure Beauty series * Malaysia Airline - Non-stop Convenient & A330 Airbus Launch * Secret Garden - Secret to A Beautiful Body, Awaken Your Senses & Inner Beauty (TVC) * Ngan Yin Cap Tangan Peanut - No Chinese New Year without Ngan Yin * Merck - Bion3 Essential Vitamins, Diary Cham, Ngan Yin & Westport * Sime Darby - Turnberry Villas


  • Malaysia Institute of Art

    • Diploma Graphic Design / Advertising
    • 1992 - 1994



2012 SHiNE by 95% Academy. Programme Partner - 4As.