- SEEING IS BELIEVING - _an art-based idealist Creative Group Head / Senior Art Director with conceptual mind _seeking perfection in all aspect _believe in transformation _ATL, BTL guy with digital knowledge _worked with iconic brands such as Gardenia, Alicafe, Fisherman's Friend, Tourism Malaysia, Malaysia Airline, Blackmores Malaysia & Singapore, LBS, Eastspring Prudential, CIMB (ambient), Watsons, Modenas and etc.

Work Samples

  • _Work

  • _Initiative

  • _TVC

Work History

Joshua Tien is my name a ATL, BTL & Digital guy. On my age of 42 with a lovely family is my biggest motivation / achievement in my life. Besides that, I've come with an armoury of advertising experience spanning more than a decade, I have proven my artistic prowess, particularly in ideas, conceptualization, art direction, branding practice and designing. Formulating winning creative campaigns is my forte, having handled a spectrum of clients spanning in leisure, FMCG, retail, property, banking, fund investment, pharmaceutical and others. I had ‘made it happen’ for clients including Gardenia, Alicafe, Fisherman's Friend, Tourism Malaysia, Watson, Blackmores Malaysia and Singapore, Eastspring Prudential, CIMB, Malaysia Airline Berhad and other clienteles. Current Employer: Agency: Oxygen Advertising Sdn Bhd Industry: Advertising Position: Creative Group Head/Senior Art Director Jobscope: *Attend client's meeting and presentation *Internal brainstorming for concept, ideas and direction *Debrief overall concept to creative team *Working on visuals and design Client: Gardenia | Alicafe | Fisherman's Friend | Andaman Group (property) and etc 3 Former Employers: Agency: Impact Creations Sdn Bhd (subsidiary of Impact Challenger Sdn Bhd) 2011 - 2014 | Brandscape by contract 2010 - 2011 | KHK Advertising from 2008 - 2010 Workshop Training: 2012 SHiNE Training - Empowering the next generation of ad People Training Provider - 95% Academy Program Partner - 4As Malaysia Strength: * Concept & Idea in ATL, BTL & Digital * Strategy Thinking * Web & Graphic Design * Art / Creative Direction * Production for TV commercial / Offline, Online & photography Campaign Work: *Power Roots: Alicafe - Pekat & Caramel Campaign, Rahsia Campaign & Kocak-Kocak Campaign *Fisherman's Friend: Kuat dan Menyegarkan Campaign with Zul Arifin *Gardenia: Delicia Chocolate Spread Campaign *Blackmores: https://www.facebook.com/BlackmoresMalaysia #mostbeautiful https://www.youtube.com/watch?v=3oOVKRye57U https://www.facebook.com/video.php?v=852307544788115 MyHealthPartner https://www.facebook.com/BlackmoresMalaysia/app_671043052974687 *CIMB: Publlika and BSC 30% cash back (ambient design) *LBS: https://www.facebook.com/LBSBinaGroup *Eastspring ex-japan target fund/Sweet Returns *Transit Hotel Branding and website www.hoteltransitkl.com * Scania 2015 Campaign Pitch * Tourism Malaysia Domestic Market - 2014 Visit Malaysia Year, GP Sale, MegaSale, International Shoe Festival, Year End Sale, Floral Parade & Malaysia Contemporary Art Tourism * Watson - 2014 Say YES To Watsons Brand & 2012 Pure Beauty series * Malaysia Airline - Non-stop Convenient & A330 Airbus Launch * Secret Garden - Secret to A Beautiful Body, Awaken Your Senses & Inner Beauty (TVC) * Ngan Yin Cap Tangan Peanut - No Chinese New Year without Ngan Yin * Merck - Bion3 Essential Vitamins, Diary Cham, Ngan Yin & Westport * Sime Darby - Turnberry Villas


  • Malaysia Institute of Art

    • Diploma Graphic Design / Advertising
    • 1992 - 1994



2012 SHiNE by 95% Academy. Programme Partner - 4As.