- SEEING IS BELIEVING - _an art-based idealist Creative Group Head / Senior Art Director with conceptual mind _seeking perfection in all aspect _believe in transformation _ATL, BTL guy with digital knowledge _worked with iconic brands such as Proton Holding Berhad, Gardenia, Alicafe, Fisherman's Friend, Tourism Malaysia, Malaysia Airline. Watsons and etc.

Work Samples

  • _Work

  • _Initiative

  • _TVC

Work History

Joshua Tien is my name a ATL, BTL & Digital guy. On my age of 42 with a lovely family is my biggest motivation / achievement in my life. Besides that, I've come with an armoury of advertising experience spanning more than a decade, I have proven my artistic prowess, particularly in ideas, conceptualization, art direction, branding practice and designing. Formulating winning creative campaigns is my forte, having handled a spectrum of clients spanning in leisure, automotive, FMCG, retail, property, banking, fund investment, pharmaceutical and others. I had ‘made it happen’ for clients including Proton Holding Berhad, Macao Tourism, Gardenia, Alicafe, Fisherman's Friend, Tourism Malaysia, Watson, Blackmores Malaysia and Singapore, Eastspring Prudential, CIMB, Malaysia Airline Berhad and other clienteles. Current Employer: Agency: ISC Innovators Sdn Bhd Industry: Advertising/PR/Digital Position: Senior Art Director Jobscope: *Attend client's meeting and presentation *Internal brainstorming for concept, ideas and direction *Debrief overall concept to creative team *Working on visuals and design Client: Proton Holding Berhad | MACAO Tourism | Impiana | Kedah Tourism and etc 4 Former Employers: Agency: Oxygen Advertising Sdn Bhd Mar 2015 - 2015 | Impact Creations Sdn Bhd (subsidiary of Impact Challenger Sdn Bhd) 2011 - 2014 | Brandscape by contract 2010 - 2011 | KHK Advertising from 2008 - 2010 Workshop Training: 2012 SHiNE Training - Empowering the next generation of ad People Training Provider - 95% Academy Program Partner - 4As Malaysia Strength: * Concept & Idea in ATL, BTL & Digital * Strategy Thinking * Web & Graphic Design * Art / Creative Direction * Production for TV commercial / Offline, Online & photography Campaign Work: *Power Roots: Alicafe - Pekat & Caramel Campaign, Rahsia Campaign & Kocak-Kocak Campaign *Fisherman's Friend: Kuat dan Menyegarkan Campaign with Zul Arifin *Gardenia: Delicia Chocolate Spread Campaign *Blackmores: https://www.facebook.com/BlackmoresMalaysia #mostbeautiful https://www.youtube.com/watch?v=3oOVKRye57U https://www.facebook.com/video.php?v=852307544788115 MyHealthPartner https://www.facebook.com/BlackmoresMalaysia/app_671043052974687 *CIMB: Publlika and BSC 30% cash back (ambient design) *LBS: https://www.facebook.com/LBSBinaGroup *Eastspring ex-japan target fund/Sweet Returns *Transit Hotel Branding and website www.hoteltransitkl.com * Scania 2015 Campaign Pitch * Tourism Malaysia Domestic Market - 2014 Visit Malaysia Year, GP Sale, MegaSale, International Shoe Festival, Year End Sale, Floral Parade & Malaysia Contemporary Art Tourism * Watson - 2014 Say YES To Watsons Brand & 2012 Pure Beauty series * Malaysia Airline - Non-stop Convenient & A330 Airbus Launch * Secret Garden - Secret to A Beautiful Body, Awaken Your Senses & Inner Beauty (TVC) * Ngan Yin Cap Tangan Peanut - No Chinese New Year without Ngan Yin * Merck - Bion3 Essential Vitamins, Diary Cham, Ngan Yin & Westport * Sime Darby - Turnberry Villas


  • Malaysia Institute of Art

    • Diploma Graphic Design / Advertising
    • 1992 - 1994



2012 SHiNE by 95% Academy. Programme Partner - 4As.