In July of 2009, we had the unique opportunity of pitching the Sports Illustrated Swimsuit Edition for 2010. Our goal was to help SI leverage new sponsorship opportunities and help give them tons of exposure with maximum ROI.
Our team created three unique concepts, one that celebrated the iconic swimsuit legends of the brand, one that took you on comedic island adventure and the last, a high-paced spy game thriller.
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Sports Illustrated

Sports Illustrated Swimsuit

Jt Andexler
Group Creative Director Chicago, IL