Coroflot

Resume

SUMMARY

Inventive designer of performance athletic apparel with more than 10 years’ experience articulating global brands. Brand strategist. Concept generator.

Adept at identifying market opportunities, building new categories and weaving product stories. Known for revitalizing products, restructuring product mixes.

Creator of innovative, research-driven designs. Well versed in advanced technical-apparel design processes.

Practiced in communicating design direction within and among teams (including development, marketing and merchandising), collaborating on resolution of issues, and troubleshooting.

Avid business traveler, logging factory visits to China, Taiwan and Vietnam; veteran of research/inspiration trips with design teams; participant in trade shows and industry events.

Triathlete, CrossFit (strength and conditioning) competitor. Consumer of performance athletic apparel; fashion enthusiast.



EXPERIENCE

ThenoDesign, Denver, Colorado
Design Director, May 2006-present
ThenoDesign specializes in performance athletic apparel. Its clients include Pearl Izumi, Jett Mountain Bike Gear and Fox Racing Inc.

For Pearl Izumi (2013 season)

• Played key role in reintroduction of Pearl Izumi’s mountain bike apparel line, differentiating it from company’s established road-bike offerings and affordably scaling pro-rider specifications to needs of amateur rider.
• Led extensive discovery into target market, interviewing pro and amateur riders, in addition to consulting Pearl Izumi domestic and international design teams and development, product-lifecycle, marketing and sales staff.
• Analyzed findings and created product narratives aimed at specific consumers, including the previously underserved high-endurance cross-country rider; based inspiration boards and design concepts on product stories, which also guided production process – strict adherence to narrative meant branding was built into product.
• Performance-enhancing innovations included passive and active venting, moisture-wicking stretch fabrics engineered to keep the rider cool and dry, and ergonomic paneling promoting maximum support and freedom of movement.
• Graphics package boasted bold styling reflecting company’s Japanese heritage and reinforcing brand identity.

For Jett Mountain Bike Gear (2008-2011 seasons)

• Developed inaugural mountain bike apparel line; oversaw brand direction (including establishment of brand guidelines) and design agenda for more than 25 products. Raptor short was among Bike’s 2009 “Products to Look For.”
• Led research and presented seasonal design trends, market feedback and design inspiration to upper management.
• Worked closely with pro athletes to achieve optimum functionality; collaborated with development staff on cost containment.

For Fox Racing (2006-2010 seasons)

• Challenged status quo of motocross apparel (typified by bulky materials) with lightweight, breathable stretch fabrics that move with the body while providing maximum protection – greater comfort resulted in improved performance.
• Collaborated with design team to integrate such progressive elements as vented thigh logos and targeted stretch areas, as well as innovations in fit.
• Worked with global merchandising team to identify new outerwear segments, then presented highly targeted design concepts.

Fox Racing (Fox Head, Inc.), Newport Beach, California
Performance Apparel Designer MX, May 2004-May 2006

• Designed 180 Gear set (pant, jersey, glove) – #1 in sales from 2004 to 2008.
• Proved instrumental in introduction of over-the-boot pant and other outerwear to motocross market; worked closely with merchandising department on interpreting trends and formulating graphics and colorways.
• Pioneered a waterproof pant with “intelligent” ventilation and moisture-wicking liner, a jacket boasting detachable sleeves and multiple secure storage options, and a pant that can be converted into shorts.
• Streamlined and reorganized tech packs to enhance vendor usability, resulting in greater sample accuracy and thus more efficient development.
• Traveled to factories to review design work and partner with development personnel on production issues and costing.

Slippery Wetsuits/Thor Motocross, San Diego, California
Performance Product Designer, January 2001-April 2004

• Increased 2002/2003 year-over-year sales by 15% with new-technology designs and redirection of performance products to a more casual consumer.
• Teamed with brand manager and sponsored athletes on one of the most successful lines in the history of the brand; contributed to as many as 40 performance athletic products per season.
• Identified areas of growth, leading to introduction of full neoprene vest.

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