Art Director with over 15 years of experience focused on consumer Packaging, Brand development and Illustration. Constantly challenging clients to think outside the box resulting in a higher level aesthetic with each project at hand. Currently leading the development of a full line of award winning packaging for Got Milk? Charged with the design and creative direction for all Brand assets since 2013.

Work Samples

Work History

  • ART DIRECTOR / DESIGNER

    • Equity Brands
    • Aug 2013 - Present (4 years 1 month)

    Creative Direction for all brand assets from concept to completion, including but not limited to web development, packaging, store displays, sales presentations, image libraries and everything involving brand elements internally as well as direct to consumer. Involved in the identification of new printing vendors as well as Creative agencies when support is necessary. Video production and video editing for direct to consumer items sold on Amazon. Brand development and design for in-house products in the electronics, food and home appliance sectors. Lead in Product naming and preliminary name clearing with USPTO and legal counselors.

  • FREELANCE ILLUSTRATOR

    • Self Employed
    • Apr 2013 - Present (4 years 1 month)

    Illustration work for Wieden+Kennedy client, NIKE Inc.

  • SENIOR PACKAGE DESIGNER

    • Haier America
    • Jul 2009 - Apr 2013 (3 years 9 months)

    Lead Package Designer at Haier America.

    Currently Re-branding through Award winning Packaging and Increasing Brand Awareness. In charge of designing lead packages in all categories, including TV and compact Electronics, Air Conditioners, Microwaves, Compact Refrigerators etc...

  • CREATIVE DIRECTOR / BRANDING

    • Graphbyte
    • 2007 - Jul 2011 (3 years 10 months)

    Branding and Web development.

  • SENIOR GRAPHIC DESIGNER / PACKAGING

    • Coby Electronics
    • 2003 - 2008 (5 years)

    Package Design, Custom Dielines, Advertising, Print Design, Design Management, All projects from concept to completion

  • Sales & Paper Specialist

    • Kates Paperie
    • Aug 2000 - Sep 2001 (1 year 1 month)

    Sales Specialist with extensive Paper experience, High end gift luxury gift wrapping, high end luxury pen specialist...

Education

  • Pratt Institute

    • Bachelor's degree Communication Design
    • 1996 - 2000

Specialties

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