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Assistant Account Executive at Campbell Ewald
"Understand why you work hard, get the big picture, and think of the end results", that was some advice my parents had given me after I graduated from high school. It stuck and has helped me endure a time I was balancing school, an internship, and two part-time jobs. Through persistence and patience I was able to graduate from the University of Michigan - Dearborn with a B.B.A. in Marketing, which also Includes A.B.A and A.S. degrees from Henry Ford Community College. Currently, I am an Account Executive at Campbell Ewald and love everything about it! What I enjoy the most is that I get to work alongside some of the most intriguing minds. My past work experiences include being a research assistant for the University of Michigan - Dearborn's iLabs program, 7+ years in a management role at UPS - 12 years collectively, retail customer service, a marketing intern for a music label, and freelancing as a graphic designer. Campbell Ewald is a full service, fully integrated marketing communications agency with offices in Detroit, Los Angeles, New York and San Antonio. We deliver a range of both traditional and specialized capabilities to our 35+ client brands. Our mission is to create fans of brands and endorsers of products by igniting conversations and experiences that demonstrate how brands enhance consumers’ quality of life. We take pride in engaging consumers at every level of conversation. We turn consumers into advocates that carry your message across platforms. And whatever the discipline — we thrive on solving complex problems and turning big ideas into relevant communications that reach our target every day, in every medium.
I manage the B2B and Social lines of business for Kaiser Permanente. This includes projects ranging from traditional to digital marketing communications such as: brand identity, curation of paid and organic social content, print ads, overseeing the production of HTML 5 web banners, user generated content web pages, and native advertising among others.
- Assisted in all aspects of the fully integrated "Matt & Mike" campaign supporting federal student loan repayment
- Oversaw the production of digital projects from planning through the execution of native, mobile, gaming, and promoted video platforms
- Assisted in the production of rich media for the First Lady of the United States (FLOTUS) partnership advocating FAFSA
A specific project I supervised was the development of a broadcast PSA distribution platform. I managed nearly every aspect of the project with included: issuing an RFP from third-party vendors, planning/managing the budget, and overseeing the development of the digital distribution platform. The project resulted in approximately 2,400+ national airings, over $340,000 in donated ad space, and a 12.5M total audience.
Accounts I managed included - Health: Allina Health and Carolinas HealthCare System; Financial: Federal Student Aid and Edward Jones; Luxury and Entertainment: MotorCity Casino Hotel and The Detroit Lions; Communications: Alltel Wireless; and Education: The Education Achievement Authority.
My day-to-day responsibilities included: managing the routing process for projects in radio, web, and print; developing production schedules, managing the Internal Services Request process, processing insertion orders for print, OOH, and OLA trafficking.
Quite often, I volunteered and have been asked to undertake tasks outside my usual scope of responsibilities. For example, I have helped create new layouts for status reports, created decks for a Power Point presentation, assisted in competitive analysis research for New Business pitches, and helped compose a write-up for a creative brief. Additionally, I participated in LCE’s Mentor Program under the guidance of an Associate Creative Director.
- Ensured each customer received outstanding service by providing a friendly environment
- Demonstrated the company's core values by developing trust and respect among peers and management, worked in teams and partnered with others through collaborative work ethics
- Processed sales quickly and efficiently
- Communicated customer requests to management
Day-to-Day: Directed the work of 15+ employees (promoted to supervisor in 2006), prepared and managed daily reports, collaborated with cross-functional teams to provide internal / external customer service.
As part of iLabs’ annual eCities project my day-to-day responsibilities included: Conducting qualitative and quantitative data gathering; integrating secondary research on innovative technologies, industry trends, product offerings, and competitive strategies; coordinating client-handling and communication; and documenting research findings.
I integrated a mail merge program that was able to send unique customizable e-mails to many of our participating communities which saved time, and allowed me to allocate more time to new participants. As a result I was responsible for 40% of the project's total submissions in 2013.
Projects I have worked on: The Detroit Lions Organization and Inkster Public Schools promotional material; The International Gospel Center - Web development, social integration, event planning, event photography, and work with professional video equipment; Graphics for Grammy Nominated and national recording artists, and a Best Selling Author; Google Adwords keyword research for website and landing page optimization.
Notable Accomplishment: Helped artist reach Top 10 on Billboard Chart sales by integrating a social media strategy to raise awareness of the client.
Social media correspondent and administrator on all major social media sites, served as brand ambassador, developed a strong understanding of the company’s products, outside sales / merchandising, created promotional material such as: digital ads and flyers, assisted in media planning, and frequently updated the website with new content, identified and communicated with key industry influencers, increasing brand awareness.
- Supervised and mentored high school and college-freshmen students
- Maintained employee timecards
- Trained in CPR
2010 Business Internship through Cross Movement Records 2013 Marketing Internship though iLabs, Center for Innovation Research