Coroflot

Resume

Skills:
Art Direction, branding, advertising, graphic design, package design, Illustration, action sports, and sport culture trend consulting

Experience:
In the early days of her career she was laughed at by fellow design students when she told them she wanted to focus her design skills specifically on the skateboarding, surf and snow markets back in the mid eighties. 20 years later Judi is still creating graphic designs for some of the top action sports brands in the world. She started her own design business straight out of school with the encouragement from one of her graphic design instructors, Russell Leong. While working in the Santa Cruz Surf Shop and attending school, Judi was a buyer, surfboard airbrusher and in-house graphic designer she established life long relationships with many of the original founders in what was once called a niche industry. What started out as a few t-shirt and logo designs grew into a full fledged design firm.

After 8 busy years running her business and working 24/7, Judi put Maximum Impact Design on hold and went to work in-house as the art director for RockShox and then Giro Sport Design. She kept a few select clients and passed most of the excess work to talented design friends while working full-time for these larger companies. Over the past decade Judi worked on a host of packaging projects from the ground up working on structural design to final product, she enjoyed working on all the Lance Armstrong's Lonestar Series print work during his 7 year reign, and experienced many consumer product design projects she would never had been able to do on her own. All this experience has been great for Judi's own business. She has also added website design work to the mix and collaborates with a host of talented folks.

Professional Skateboard Slalom Racer

Founded Maximum Impact Design in 1987. Worked in-house for a decade but kept my business going for a select few clients. Maximum Impact is back to full-time again with past clients and new. Please check portfolio for new updates. I have some new work with Camelbak, Sessions and a few other brands that do not launch product until SIA or Interbike 2010. Colors and graphics, print collateral, trade show graphics and more web working coming down the pike soon.

Work History:
Zero Motorcycles, Inc. (2008-2009)
Creative Director/Brand Manager
I was responsible for all graphics, van graphic wraps, advertising, website design and production, t-shirt designs and product stickers. Originally made in the USA the bike is now manufactured in Taiwan. Art directed a hunting photo shoot and wrapped Mossy Oak camo on the electric bike for a video geared to hunters and ranchers.

Easton/Bell Sports (2001-2008)
Art Director
For Giro bike and snow helmets, goggles and sunglasses, Blackburn, and Co-Pilot. I worked on all Giro graphics and print bringing in big name illustrators like Jimbo Phillips, Nathan Jurevicius, the Ames Bros. and Rian Hughes to give a new look to the kids helmet graphics, which led to more graphics throughout the bike and snow lines. Eventually I focused on only Giro printed materials, which included catalogs, packaging, trade show graphics, and point of purchase. I worked with product managers, communication managers and sales to get products and catalogs completed on time. I had the pleasure of working on many Lance Armstrong posters and packaging projects during his 7-year reign at the Tour de France. I am proud of all that I accomplished at Giro.

RockShox Inc. (1999 to 2001) Bike Fork Manufacturer
Art Director
Worked on all print and product graphics, which included catalogs, OEM product binders, posters, logos, trade show graphics, and packaging. Worked with product managers, R & D and sales to develop all collateral. My favorite project was the ad campaign photographed by Moshe Brakha. I made the decision not to move when Rockshox relocated to Colorado.

Envision Media (1998 to 1999)
Senior Graphic Designer
Worked on trade Show graphics, mailers. For companies like Cisco, Netcom and AT&T. Lots of print work, fast deadlines and good local people.

Sessions (1996 to 1998)
Sales manager for North America
Clothing manufacturer snowboard/skateboard apparel both lifestyle and outerwear. Sales manager for North America. I helped hire the art department and worked on a few art projects but wanted to get back to pure design work. Awesome networking and great folks again.

General Exhibits and Displays (1995 - 1996) Trade Show Company
Senior Graphic Designer
Worked closely with clients, fabricators, sign builders and event coordinators. Mainly for Apple Computers, @Home and Hitachi. Designed a huge 90-foot Apple Newton banner in Vegas and the Comdex 3D island sign that had 9 foot Apple letters. Best learning curve for large exhibit graphics and fabrication.

SCSS Inc. (1979-1991)
Manager/Buyer
Santa Cruz Surf Shop/Santa Cruz Surfboards. Manager, buyer, airbrushed surfboards, logo design, advertising, signage, styling and merchandising.

Maximum Impact Design (1987-Currently)
Owner design business, art director, designer, illustrator, active lifestyle market, logo design, advertising, collateral, surface designs, signage, styling and merchandising. Only work with select clients and fun projects mainly surf, skate and snow. www.maxiumumimpactdesign.com

(Present) Vice President of Board Rescue a non-profit corporation dedicated to providing skateboard equipment to children: targeting low-income children and at risk-youth. Currently working on a website, brand identity, and marketing with Gary Holl and Dr. Andrew Huberman.

Partial client list:
Billabong (Advertising, hang tags, decals, clothing, colorations, Santa Cruz Skateboards (Skate and T-shirt designs, trade show booths, POP, colorations), Hotline Wetsuits (Advertising, hang tags, decals, packaging, catalog), Electronic Arts (Advertising, T-shirts, banners, Skate or Die 2 Campaign), Look Snowboards (Snowboard graphics, packaging, advertising, trade show booths), Bucci Sunglasses (Logo, packaging, identity system, ads), Beckmanns Bakery (Logo, identity system, packaging, POP and truck graphics), Radical Films (Styling for American Express Commercial and Public Service Announcements)...and more.

Awards and accomplishments:
Bank America Art Award, The West Coast Show, Step Best of Show, Print Magazine Annual, San Francisco Art Directors Show, Art Directors Club of Los Angeles, Monterey Bay Magazine second place Best of Retail Santa Cruz Surf Shop for the building design on 41st.

Judged the Communication Arts Illustration Annual 47.

Santa Cruz Skate park public art project for Department of Parks and Recreation Wave graphic. The park is getting an award for its public art and extreme sports design from the California State Parks Commission later this month.

Technologies:
InDesign, Illustrator, PhotoShop, Acrobat, and Quark

Education:
BS Graphic Design-Illustration Concentration Spring 1986,
San Jose State University, Cabrillo College AA-Art Fall 1981

Activities/Interests:
Professional slalom skateboard racer. Currently ranked first in the World in slalom masters and sixth overall women, second in the United States.

Mountain and Road biking
Ride for the Roses 100 mile ride in Austin Texas for LAF cancer research 2005 raised $1,200.00
California Aids Ride 4 & 5 1997/98 completed 580 miles in 7 days and loved almost every mile of it, raised over $8,000.
Horse back riding and natural horsemanship
Volunteer Horse Patrol Uno Nuevo State Park since 1985

Words of advice.
Never burn a bridge.
Always keep your portfolio current.
Do what they ask and then push it to the next level.
So you can be proud of your work in the end.