NIKE [Athletic Dept Catalogue] - Collection of vintage apparel designed specifically for prestigious colleges: Harvard, Standard, UCLA, Yale, and University of Oregon.
Sorel Holiday Look Book 2010 - 2010 Sorel Look Book showcased the Sorel brand direction and key product collections to potential buyers and accounts. Responsible for design and art direction for the photo shoot on the products.
ISSEY MIYAKE [exhibition tickets + catalogue] - Print collateral designed to promote Issey Miyake's exhibition at the Guggenheim in New York. Book consists of his biography, design philosophies, and displays examples of his work.
A LIFE CHANGING JOURNEY [Medical Record Booklet] - This book captures the memory of a personal life-changing journey, expressing my horrific surgical experience while studying abroad in Beijing, China in 2005. Visual language consists of a collection of images from the surgery: abstracted hospital photos, medical diagrams, type, layers of color. Page lengths and colors vary to tell the story of their contents: lower red pages symbolize critical moments during the surgery, blue short pages represent a serene ending.
INTERNATIONAL TYPOGRAPHIC STYLE [Exhibition Invitation] - The International Typographic period, dating from the 1950s-1960s, focused on grids and simplistic structure. Based on these concepts, the invitation consists of multiple postcards that can be scaled up to a standard poster size of 18" x 24."
WINE [booklet]
OUTSIDE IN [identity system] - Identity system designed for Outside In, a social service agency for troubled young adults. Logotype is a metaphor for a rooftop, providing stability and support that parallel the agency's mission.
OUTSIDE IN [bus posters] - A series of bus posters to promote the agency, juxtaposing two worlds of where they currently are and where they can be in future.
OUTSIDE IN [standard manual] - A standard manual explaining the guidelines for the agency's identity system.
UGLI SWIMWEAR [identity+branding] - Identity design and branding for a custom swimwear line.
ADRENALINE dance concert [flyer] - A volunteer project for Steps of Rhythm, a contemporary hiphop dance company I was part of.
Logos 2010
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